【正文】 Responsibility of the PR or Marketing Department Vocabulary Match verbs with phrases Language focus Describing duties and responsibilities Speaking Talking about your own duties and responsibilities ? The benefits of good PR Listening 2 How Skoda changed public attitudes to the brand? Multiplechoice prehension questions Speaking How you and the public see your own panies?? Organising a PR event Reading Complete a schedule for anising a press launch Speaking Organise a press launch for a product of your choice Writing Write a formal letter of invitationUnit 4b Public relations4Vocabulary Preparationpublic imageadvertising campaignpany valuesdealershippointofsaleshowroommanufacturing plantimagepany imageuptodatesurvey [s?:39。venju:] invitationfreelance journalistinformation packsadvance preparationsenior executiveitinerary [ai39。7CustomersEmployeesInvestorsGovernmentCommunitySuppliersTraditional PR Perspective169。 Employees216。 Business partners216。 MediaNarrowly:? Media? Press? TV? Radio ? MagazinesRelated Activities and TasksChapter 18 Public RelationsRelated Activities and TasksWith employeesDiscussions and negotiations about remuneration and working conditionsDiscussions about career structures, promotion and trainingCommunications about managementemployee relationsremuneration 薪酬、報酬 remuneration package 薪酬福利條件；酬金方案Chapter 18 Public RelationsWith business partnersDiscussions about maintaining effective business relationshipsDiscussions about expanding current roles and business tiesSupplying leaflets, handbills, brochures and postersActivities in search of new working relationshipsRelated Activities and TasksChapter 18 Public RelationsWith the munityContributions to the welfare of the munityContacts with dignitaries in local public administration anizations and other businesses? Sponsorship for various activities and events of the munity? Open days and visits of the people in the munity to the pany’s premisesRelated Activities and TasksChapter 18 Public RelationsWith the mediaInterviews with reportersPreparation and issuance of press releasesArrangements for press conferencesArrangements for exhibitions and demonstrationsPresence on TV and radio, both national and localPublications in magazines and journalsRelated Activities and Tasks13Press ReleasesCompany NewslettersPublicitySponsored EventsInterviews and Press ConferencesTools of Public RelationsExclusivesPR14Example of a Press ReleaseA PR campaign should aim at the following goals:Promote a positive local, national and international reputation for the panyEncourage public confidence in the pany and its products and servicesThe Goals of Positive Public RelationsIncrease business through positive public exposure and familiarity with the pany’s name and its strategic advantages over the petitionGain public approval and support for its policiesThe Goals of Positive Public Relations17 ① Eilish O’shea, Public Relations Manager at Skoda UK, talks about her job. Before you listen, decide whether the following are the responsibility of the PR or Marketing Department at