【正文】 認定具體目標(biāo) 2. Three questions to be asked before writing a persuasive message 普通高等教育十一五國家級規(guī)劃教材 Letterwriting Guide a. What are you writing about? What39。雙方合作項目在經(jīng)歷 20222022年 的順利發(fā)展后，卻在 2022年陷入低谷。為此，該公司 外貿(mào)部與家樂福超市通過直接寫促銷信的方式進行接洽， 借此宣傳公司新產(chǎn)品和售后服務(wù)。 13. reap profits: 獲得利潤 Notes to Letter 1 普通高等教育十一五國家級規(guī)劃教材 14. a set of literature 一套產(chǎn)品說明書 ?literature在外貿(mào)英語信函中常指商品說明書之類的印刷品、有文字說明的商品資料。 line 在外貿(mào)英語信函中也可作“行業(yè)”解。 10. giving natural fort with proper elasticity and soft feeling （這種相冊）彈力適中，手感柔軟，給人以自然的舒適感 ?現(xiàn)在分詞短語在本句作定語修飾前面的 unique qualities。 ? We shall inform you of the date of sailing. 我們將通知你方開航日期。 相繼 3. licensee , 領(lǐng)到執(zhí)照的人 4. OfficeMax Inc: is an office supplies retailer founded in 1988 and headquartered in Naperville, Illinois. It is the thirdlargest office supplies retailer in the USA, behind Staples and Office Depot. Notes to Letter 1 普通高等教育十一五國家級規(guī)劃教材 5. inform v. 告知，通知 基本句型是 : inform sb. of sth. 和 inform sb. + 賓語從句。為此，該公司外貿(mào)部與沃爾瑪進行接洽，以促銷信的方式推介其最新產(chǎn)品 —— “ 中國紅 ” 高級系列相冊，由此走出 “ 分食 ” 美國市場 “ 蛋糕 ” 的重要一步。普通高等教育十一五國家級規(guī)劃教材 Chapter 6 Sales Promotion 普通高等教育十一五國家級規(guī)劃教材 Structure Business knowledge The Study of Letters Case 1 Case 2 Case 3 Letterwriting Guide Case 4 Homework 普通高等教育十一五國家級規(guī)劃教材 The Purpose of Writing Sales Letters ?to expand business by selling a particular kind of goods or service to selected types of customers. ?persuade the readers to buy what you are trying to sell. 普通高等教育十一五國家級規(guī)劃教材 A sales letter should have the following two factors ?(1) Offer the information about products. ?(2) Arouse interest and stimulate desire for buying. 普通高等教育十一五國家級規(guī)劃教材 AIDA ?(1) catch the reader’s Attention, ?(2) arouse their Interest, ?(3) stimulate their Desire, ?(4) induce their Action of purchase. 普通高等教育十一五國家級規(guī)劃教材 Case 1 ?浙江廣博集團股份有限公司是一家集辦公文具、印刷紙品、塑膠制品和進出口貿(mào)易為一體的現(xiàn)代企業(yè)集團，是中國最具競爭力的文具供應(yīng)商之一。廣博公司計劃進入美國辦公用品市場，制定的戰(zhàn)略就是 “ 借道 ” 沃爾瑪這一全球最大的跨國零售企業(yè)打入美國市場。 Key points 普通高等教育十一五國家級規(guī)劃教材 Useful Expressions 1. modern enterprise group 2. engage in 3. new and hightech enterprise 4. Chinese Famous Trademark ?現(xiàn)代企業(yè)集團 ?從事，經(jīng)營 ?高新技術(shù)企業(yè) ?中國馳名商標(biāo) 普通高等教育十一五國家級規(guī)劃教材 Useful Expressions 5. inform 6. highgrade photo album 7. redound your credit 8. have a good market 9. dealer in this line ?告知 ,通知 ?高級相冊 ?增加你方的信譽 ?暢銷，銷路好 ?此類商品的經(jīng)銷商 普通高等教育十一五國家級規(guī)劃教材 Useful Sentences ?1. We are a modern enterprise group that mainly engages in … ?2. We have bee one of the most petitive suppliers of stationeries. ?3. Our pany gained such honors successively as … ?4. ABC pany has informed us that you are searching for … 普通高等教育十一五國家級規(guī)劃教材 Useful Sentences ?5. Our lines reach a standard sufficiently high to redound your credit. ?6. They already have a good market in … ?7. Dealers in this line have reaped gratifying profits. ?8. We enclose a catalogue of the goods for your reference. 普通高等教育十一五國家級規(guī)劃教材 Guangbo Group Co., Ltd. 501Youngor Ave., Ningbo 315000, China May 25, 2022 WalMart Stores, Inc. Bentonville, Arkansas 727168611 . Dear Sir, We are a modern enterprise group, mainly engaged in Letter 1 Introducing of Fashion Photo Album 普通高等教育十一五國家級規(guī)劃教材 the office stationery, printing paper product, plastic product as well as import/export trading. As a new and hightech enterprise, we have bee one of the Top 500 private enterprises and one of the most petitive suppliers of stationeries in China. Our pany g