【正文】 , they e within the sight of human beings to find food, drinks, bathe and enjoy thenmselves. Orientation in Process Of Constructing Xishuangbanna Wild Elephant Valley ParkAs the objective of exploiting Tourist attractions, it makes tourist prevent from mortal world fetter, get both physical and mental rest, have entertainment, mold character. To tourists, they want to return nature, unburden all of their daily psychological burden, enter a poetic world from a worldly, mortal, urban life, get short and poetic perch. Tourists depart from noisy city and travel to a tourist attraction, they don’t mean finding urban life , hotel, street as well as shopping enviroment at all, even though they are peasants living in countryside, they also travel for appreciating the tranquility and beauty of natrue, they don’t want to experience city life at all. But, our tourism developers depart from original intention of tourist, they have built tall hotels, restaurants, market and street, and made the plannings , facilities and layouts according to urbanization, then the tourist attractions became a neither too big nor too little town. of Solveing problems on urbanized orientationIn Yunnan ,there are numerous projects are being planed to built, however, most of them hardly keep up appearance, few tourists e to travel theses theme parks. The situation of them is apperant low profit and negative , we can see , in recent years, there are some problems in Yunnan them parks management. departments are short of uniform management, legalizations and policies are falling behind. Due to tourist industry is new and developing, we are lack of experiences. So we have to develping and fumble the way manage tourist attractions,at the same time , in order to sum up a kind of tourism management suit our Yunnnan, we have to summarize, regulate as well as control them. As thus, this begs the question, on the one hand, tourism industry development is hypernormal,on the other hand involved people don’t do their best to perform measures. It will consequentially lead to chaotic markets. Even we can’t strengthen macrocontrol in market. we start to construct a tourist attraction, we lack of rigorous and scientist argument or evaluation, we just hurriedly do it. For example, we all know as a theme park, it is a tourist attraction, but we always don’t consider attracting tourists of the whole country and appealing to returned customers, which one is better? In a word ,we don’t have a accurate market positioning. Things like this, we need abundant judgments. If we don’t solve this kind of problem, we will never have a mass of tourists. Overflow of Theme park tends toward be popular , most of their themes are repetitive. Xishuangbanna Wild Elephant Valley Park are wanting in high grade and unique instance,Yunnan have rushed to built Yunnan Ethic Villages when it’s popular built folk culture villages.4. The programmings and designs are lowlevel, at the same time the construction is rough, and the expressional theme is superficial. A large amount of projects didn39。t built by professors,or the designers don’t know travling at all, even they don’t understand Yunnan historic and ethic of these designs are sightseeings, they can’t make tourist stay in them for a long time and encourage tourist’s consuming desires. Secondly, they are manufacture in a rough way, maker did’t think over longtime benefit, they just pursue short, adaptable and fast things, of course also making a lot of money. As for manmade landscapes lack of artistic standards. Xishuangbanna Wild Elephant Valley Park can’t fully express Yunnan culture themes, excavate national historical cultures. After visiting tourist attractions, tourist didn’t feel the history well. On the contrary, owe to poor skills of showing history and culture , instead, we use vulgar taste cater to tourists, such as Sun Wukong pees over tourists, gloomy and horrible ghost town and so on. These make tourist attractions only have shorttime vitality.5On the one hand they don’t use mordern sciences and technologies. Poor operation and management is an important cause. One of the important reasons why Disneyland is successful is that they fully use mordern sciences and technologies. The theme park make tourists have a taste of dreamlike, fancy and dangerous world, thus they feel interesting, everytime after amusing, they haven’t given full expression to their views. So the rate of returned customers is always high. However, Yunnan theme parks lack of such bigbudget production which made by mordern technologies. Xishuangbanna Wild Elephant Valley Park with going on a sightseeing tour, when tourist finish visiting, they have felt apathetic, then the tourist attractions can’t encourage their second visiting desire. But at present, if we product one or two theme parks by using modern technologies inYunnan, the market outlook will be booming. On the other hand the theme parks modernization of management modes is not enough at all in Yunnan, and that at large the managers have low main cause are rigescent business patterns, poor management , deficient operation, unenlightened theories of management. problem of lacking unified management in Xishuangbanna Wild Elephant Valley ParkXishuangbanna Wild Elephant Valley Park lacks unified management ,they sell land to enterprises and real estate developer, let the developer develop the land as they can. They don’t control it but raise the upsurge in the tourist attractions. It is imaginable that how the result of real estate development. Not to mention the destroy to natural resources, human landscape,and whether the design of housing construction cohere with tourist attractions. For real estate developer only pursuing economic benefit of development, urbanization is , it is necessary to demand every related departments further strengthen the protection and management work of places of interest. tourist attraction resources are pra