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【正文】 Bibliography[1] Gillian Dyer. Advertising as Communication. Great Britain: The Chaucer Press .1982[2] Hafer White. Advertising Writing Putting Creative Strategy to Work. New York: Cambridge University. 1982[3] Leech, Geoffrey. Advertising in English. London: Longman Press, 1996.[4] Tanaka, Keiko. The Pun in Advertising: A Pragmatic Approach. Lingua,1992, (87). [5] . 北京： 北京理工大學出版社，1992.[6] . 北京：商務銀書館出版，1983. [7] ， 2005.[8] . 上海：上海外語教育出版社， 2004.[9] 劉明信. 廣告英語中的修辭語言美[J].,(4)[10] 倪景亞. 淺析廣告英語中的修辭手法[J].嘉興學院學報. 2003, (1)[11] 歐陽玲瓏. 淺談廣告英語中的修辭格及其特點[J].,(1)[12] [J]. 雞西大學學報：綜合版. 2006, (2)[13] 束金星,魏銘亞. 廣告英語修辭及其藝術效果漫談[J]. .(5)[14] . 北京：中國廣播電視出版社， 1995 .[15] 唐穎,. 吉林：吉林大學出版社， 2004.[16] . 北京：對外經濟貿易出版社， 2004.[17] 游耀金. 論廣告英語中的修辭[J].遼寧工程技術大學學報：社會科學版. 2005, (4)[18] 張娟. 淺析廣告英語中的修辭技巧[J]. ,(4)[19] 趙炳. ：中國廣播電視出版社， 1995.[20] [J]..(1)[21] 左韻. 廣告英語中的修辭意義[J].,(8)AcknowledgementsI am deeply grateful to Mr., my tutor, to whom I owe a great deal of gratitude and appreciation. Mr. gave me many invaluable instructions and helped me much in every stage of my thesis writing.And I also greatly appreciate the help ing from my respectable teachers, Moreover, my numerous thanks go to my dear friends and my lovely roommates, who spend much time with me on my thesis. And then are my thanks would go to my beloved family for their loving considerations and great confidence in me all through these years.Finally, I would like to offer my sincere gratitude to those who spend their precious time in reading this thesisXIV
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