【文章內(nèi)容簡(jiǎn)介】 urist capacityThough tourist capacity is 〝a relatively management idea or frame〞(Richardson amp。 Fluke ), there is no blanket standard for us. But this issue is still a focus at home and abroad. At present, Tourist Capacity Control Mode includes 6 modes. They are Recreation Carrying Capacity Model, Recreation Opportunity Spectrum, Limits of Acceptable Change, Visitor Impact Management Model, Visitor Experience and Resource Protection Model, Visit Activity Management Program. To begin with, Bhatia illustrated definite tourist capacity control method from view of macroscopic and microcosmic. Moreover Richardson and Fluke had showed of 〝 Demarketing 〝and 〝 Timed entry system 〞strategy. In addition, Cooper suggested the inaccessible feature of tourist attraction should also be applied to control the amount of tourists. Strategic planningThe strategic planning is a process that an organization sets an objective and finds the direction for the future. Because we have to take a full consideration when we draw up these plannings, under this kind of frame managers’ decision will finally benefit to tourist attraction. But strategic planning researches are very scarce in tourist industry. Braun and Soskin had studied theme park price strategy and heritage price strategy. Stevens put forward destination attraction strategy with the development trend of tourist attraction. According to Scottish real condition, Garrod et al came up with quality focus strategy .After Benckendorff and Pearce’s investigation and survey, they illustrated that the result of implementing tourist attraction strategic planning is closely related with tourist attraction characteristics. Moreover Victor et al argued problem of developing tourist attraction strategy . Marketing In the study of tourist attraction, the researchers’ attention towards marketing issue is widespread , but there are few projects on the topic. Cohen noticed the ponents of tourist attraction marketing channel When he studied tourism shopping. Pavlovich discussed the structure of New Zealand Waitomo Cave marketing network while he was researching evolution of tourist destination. Mc Kercher stated the reason why some parts of Hong Kong tourist attractions are popular. In the end he found that one of the most important reasons is marketing. Meanwhile, Pearce and Tan devoted to explore the problem of distribution channel in Rotorua New Zealand. He concluded that the tourist attraction channel of distribution can be divided into three types: direct selling, indirect selling, mode of two mixture. Direct selling mainly aims at individual travelers. The major form of direct selling is the ticket which tourist buy at gate. In order to directly sell tourist goods, most of tourist attractions use strategy of〝 at distribution 〞and 〝enroute〞 . Indirect selling aims at team tourists and semiindependent travelers. This kind of selling form relies on a series of middlemen. For this reason, tourist attractions have to pay for 20% mission. What kind of distribution will be used by manager depends on types of tourist attraction, market occupancy and different distribution channel and so on. Perception and Choice Lawton discussed local residents perception of tourist attraction by using the theory of 〝 people’s personalities form 〞and 〝Kelly Repertory Grid Technique〞 , and took Gold Coast Australia as its research area. Then he found that the residents had a relatively high evaluation of nonmercial natural tourist attractions and relatively low evaluation of mercial theme parks and manmade tourist attractions. At the same time, he fund that residents thought the relationship between tourist attraction and travel is separate by using clustering analysis. Consequently, they had a distinct attitude to tourist attraction and travel. Teo and Yeoh found that in the process of transforming tourist attractions, there are some differences between perception and expectation of tourists. Also Garrod explored manager’s perception to tourist attraction which they operated. Research of Cooper shows that low ine tourists always visit leading tourist attractions. On the contrary, higher ine tourists tend to visit lower level tourist attractions. Apart from that, Richards studied factors that influenced tourist choose of tourist attractions by applying empiricism research method. Darnell and Johnson analysed behavior of visitors’s repeat choice of tourist attractions. Challenge and FutureThe tourist attractions are facing the challenges and threat. They are excess supply, intensifying petition, decline of life cycle, shortage of human resource, crowding, destroy, low rate of revisit, the influence of other entertainments, life stle, change of value and so on. Furthermore, Martin and Mason show clearly in historical development from 1980s one of the reason that people’s expense doesn’t further increase is that their leisure time is not enough. Cornell regards tourist will bee more mature, and their visiting purpose will be more clear. So tourist attractions will manage to adjust the development direction in order to fit the needs of tourists. Milman points out the development direction of theme tourist attractions in a view of managers. Stevens recorgnize, the types and geographical distribution will have been change a lot in the next decade. The special, largescale and multifunctional diverseified tourist attraction will be got more development opportunities. Then it’s difficult for the opposite tourist attractions to meet market. Chapter Three Serving Management Goods As a part of the tourist attraction, tourist goods also attracts tourists. This is a sort of attarction that tourism object attarcts subject of by paying attention to management of tourist goods can we permanently remain intriguing for the customer market. To manage tourist goods, it should be noted the following aspects. Creat internationallyknown firstclass brandHowever , it