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[ppt模板]marketing_and_bd_participant_notes市場營銷與業(yè)務(wù)拓展培訓(xùn)手冊-資料下載頁

2025-03-23 13:08本頁面
  

【正文】 is constantly evolving.GHD一直是招聘最適合最好的人員。我們吸引,培養(yǎng)和留住最優(yōu)秀的技術(shù)人員和行業(yè)領(lǐng)導(dǎo)者。我們的領(lǐng)導(dǎo)原則是,在誠信和開放的基礎(chǔ)上,使我們成為在同行業(yè)中最好的專家。我們可以擴展我們的知識并在這一過程中加強我們創(chuàng)造的想法,以提高我們的思想創(chuàng)造。這在我們一個團隊合作的環(huán)境中是很重要的,就是充實和不斷進步的業(yè)務(wù)經(jīng)驗,想法是靠培養(yǎng)和隨著專業(yè)成長不斷發(fā)展。Everything is intrinsically connected, interwoven into an endless work of potential.一切事物都是有內(nèi)在聯(lián)系的,形成一個潛在的無限網(wǎng)絡(luò)資源。There is so much we can do on our own. But there is so much more we can do together. Together, more is achieved. Together, more is acplished. It’s how the world works. It’s how GHD thinks and works. Together with our people, we acplish more when we collaborate across our work. Together with our clients, we acplish more by establishing open and trusting relationships.有很多事情我們可以自己完成的。但有更多的事情,我們需要一起完成的。一起,會贏得更多。一起,會完成實現(xiàn)更多。這是這個世界上的事怎樣運行的。這也是GHD的想法和工作運營方式。與我們的同事一起,我們通過我們的網(wǎng)絡(luò)資源協(xié)作,我們會贏得更多。與我們的客戶一起,我們通過建立的開放可信任的關(guān)系,我們會贏得更多。Service Group Manager業(yè)務(wù)部門經(jīng)理Development Program 發(fā)展計劃Marketing and Business Development Participant’s Notes v1_October_2022 16Working together is at the core of our business. Our clients trust this the power of bining technical excellence, our work and deeply connected relationships to deliver an exceptional client experience.利用全球化的團隊資源一起工作是我們業(yè)務(wù)的核心。我們的客戶相信這點 – 更出色的技術(shù)力量相結(jié)合,我們的網(wǎng)絡(luò)資源,更深入的關(guān)系或提供客戶期望的經(jīng)驗。Marketing and Business Development Activities/Ideas that support GHD’s strategy市場營銷和業(yè)務(wù)拓展活動/想法 支持 GHD 戰(zhàn)略? Talk about the capabilities of GHD across the international work談?wù)凣HD內(nèi)部網(wǎng)絡(luò)資源的能力? Acknowledge the role, responsibility and success of the wider team意識到更大的團隊的角色,職責(zé)和成果? Use “We”, “Our”, “Us”, and “GHD”使用“我們”,“我”,“我們的”和“GHD”? Highlight the impact of the project on the wider munity加強項目在更廣泛團隊的影響? Provide information about the outes of a project提供項目成果的信息? Provide context to a project – what was the issue/problem that your work solved?提供項目的關(guān)鍵的—你們的工作解決了什么樣的問題?? Introduce your client to someone in another OC.將你的客戶介紹給其他分公司的人? Introduce yourself to someone in another OC.將你自己介紹給其他分公司的人? Try to have one person from another office work on every project.嘗試在每個項目讓其他分公司的人員參與? Choose the best person for the job no matter which office they are in.選擇對這個項目來說最合適的人員,不管他在哪個分公司? Run a brainstorming session with your client.和你的客戶討論,交流想法? Have a teamroom that clients can participate in.有一個客戶可以參與的會客室? Start a chain with people from different offices on a topic as a discussion thread.通過郵件和不同分公司的人就一個話題進行討論? Offer your expertise to others to include in their bids.在競標的同時提供你的專業(yè)意見Service Group Manager業(yè)務(wù)部門經(jīng)理Development Program 發(fā)展計劃Marketing and Business Development Participant’s Notes v1_October_2022 17Your Notes: 筆記:Service Group Manager業(yè)務(wù)部門經(jīng)理Development Program 發(fā)展計劃Marketing and Business Development Participant’s Notes v1_October_2022 183. Marketing and Business Development Tools市場營銷與業(yè)務(wù)拓展工具Service Group Manager業(yè)務(wù)部門經(jīng)理Development Program 發(fā)展計劃Marketing and Business Development Participant’s Notes v1_October_2022 194. Marketing and Business Development Plans市場營銷與業(yè)務(wù)拓展計劃For many Service Groups, one of the best sources for new work es from internal referrals. It is important to nurture internal relationships and trust and to build awareness of the capability and people within your service group. 對于很多業(yè)務(wù)部門來說,新業(yè)務(wù)最好的來源是內(nèi)部的推薦。在你的業(yè)務(wù)部門培養(yǎng)內(nèi)部關(guān)系,建立對業(yè)務(wù)能力和人員的信任是非常重要的。In the spirit of our 39。One Global Network39。 strategy, this is not limited to your OC.在我們“全球化的業(yè)務(wù)資源”的策略精神里,這不僅限于你所在的分公司團隊。List Current and Potential Internal Prospects and Clients. Include name of department/office name, name of primary contact person, their full business title and brief description of their business/services.列出現(xiàn)在和潛在的內(nèi)部客戶和潛在市場。包括部門/分公司的名字,主要聯(lián)系人的名字,他們的業(yè)務(wù)頭銜全稱和他們主要業(yè)務(wù)/服務(wù)的描述。Internal Prospects 內(nèi)部潛在市場 Internal Clients 內(nèi)部客戶Service Group Manager業(yè)務(wù)部門經(jīng)理Development Program 發(fā)展計劃Marketing and Business Development Participant’s Notes v1_October_2022 20List Current and Potential External Prospects and Clients. Include name of department/office name, name of primary contact person, their full business title and brief description of their business/services.列出現(xiàn)在和潛在的外部客戶和潛在市場。包括部門/分公司的名字,主要聯(lián)系人的名字,他們的業(yè)務(wù)頭銜全稱和他們主要業(yè)務(wù)/服務(wù)的描述。External Prospects 外部潛在市場 External Clients 外部客戶Service Group Manager業(yè)務(wù)部門經(jīng)理Development Program 發(fā)展計劃Marketing and Business Development Participant’s Notes v1_October_2022 21Marketing and Business Development Plan: 3 months市場營銷和業(yè)務(wù)拓展計劃:3 個月(Base this plan on regional/local activity suggestions and guidelines. Use the handout showing the VOC Marketing Activity Suggestions and Guidelines as a reference ONLY) (這個計劃基于原始/當?shù)氐幕顒咏ㄗh和指導(dǎo)。VOC 市場活動的建議和指導(dǎo)僅僅作為參考。) Internal: 內(nèi)部:Prospect or Client(indicate if a Strategic Client, Core Client, Emerging Client or Prospect)潛在市場或客戶( 指出是戰(zhàn)略上的客戶,主要客戶,跟蹤客戶還是潛在客戶)Marketing or Business Development Activity市場營銷或業(yè)務(wù)拓展活動InvestmentTime $投入的資金和時間Stakeholders (who is involved: decision makers, implementers and others to municate to)關(guān)鍵人物(涉及到哪些人:決策人,實施人和其他溝通人)Desired Oute期望的成果Timelines時間長度Service Group Manager業(yè)務(wù)部門經(jīng)理Development Program 發(fā)展計劃Marketing and Business Development Participant’s Notes v1_October_2022 22External: 外部:Prospect or Client(indicate if a Strategic Client, Core Client, Emerging Client or Prospect)潛在市場或客戶(指出是戰(zhàn)略上的客戶,主要客戶,跟蹤客戶還是潛在客戶)Marketing or Business Development Activity市場營銷或業(yè)務(wù)拓展活動InvestmentTime $投入的資金和時間Stakeholders (who is involved: decision makers, implementers and others to municate to)關(guān)鍵人物(涉及到哪些人:決策人,實施人和其他溝通人)Desired Oute期望的成果Timelines時間
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