福特汽車-顧客導向思維-資料下載頁
2025-01-20 09:53本頁面
【正文】 reinforce vehicles’ fun and excitement attributes 32 Advertising Guidelines ?“ Zest for Life” shapes Ford’s attitude to life: ?Energetic ?Passionate ?Optimistic ?Fresh 33 Advertising Guidelines ? Ford’s advertising carries the tonality of : ?Fun ?Smart ?Humorous ?Western 34 Video 35 Owners Programs ? NBX: Stunning offroad experience for SUV owners ? FDA: Thrilling driving dynamics experience for car fans 36 Video 37 Internal Belief ? TOC NFL press conference to announce the new brand vision “Zest for Life” to press ? Full scale employee kickoff ceremony to reinforce the internal belief ? Departmental actions to realize the new brand vision 38 Video/Photos 39 Project Adventure Training 40 Zest for Life Employee Moral Boosting 41 Zest for Life – Aerobic Programs 42 Achievements ? Brand munication ? The most recognized TV mercials in motor industry – Gold Model ? The most talkabout consumer immersion activities ? Business success ? Metrostar breaks Cefiro myth ? Escape sales rocket high, No 1 SUV ? RS fires up the driving passion ? Ford Lio Ho sales performance back to 3 ? “Best Employer Award” 43 Q and A
教學課件相關推薦
鄂ICP備17016276號-1