erceptionandindividualdecisionmaking3知覺與個人決策-資料下載頁
2025-01-12 08:06本頁面
【正文】 Decision Making: ? Cultural background of the decision maker can have significant influence on decisions made Ethics: ? No global ethical standards exist ? Need anizationallevel guidance Copyright 169。 2022 Pearson Education, Inc. Publishing as Prentice Hall 323 Implications for Managers Perception: ? To increase productivity, influence workers’ perceptions of their jobs To improve decision making: 1. Analyze the situation 2. Adjust your decision approach 3. Be aware of biases and minimize their impact 4. Combine rational analysis with intuition 5. Try to enhance your creativity Copyright 169。 2022 Pearson Education, Inc. Publishing as Prentice Hall 324 Keep in Mind… 1. People have inherent biases in perception and decision making ? Understanding those biases allows for better prediction of behavior 2. Biases can be helpful ? Managers must determine when the bias may be counterproductive 3. Creativity aids in decision making ? Helps to appraise, understand, and identify problems Copyright 169。 2022 Pearson Education, Inc. Publishing as Prentice Hall 325 Summary 1. Defined perception and explained the factors that influence it. 2. Identified the shortcuts individuals use in making judgments about others. 3. Explained the link between perception and decisionmaking. 4. Listed and explained the mon decision biases or errors. 5. Contrasted the three ethical decision criteria. 6. Defined creativity and discussed the threeponent model of creativity. Copyright 169。 2022 Pearson Education, Inc. Publishing as Prentice Hall 326 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.
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