【正文】 t?) 7． What is important when choosing new office equipment? ? Prices and discounts ? Brand names Are prices and discounts the most important things to consider? (Why/Why not?) How important is the brand name? (Why/Why not?) Why is it important to consider aftersales service? It is important to consult staff before buying new equipment? (Why/Why not?) 8． What is important when entertaining foreign business clients? ? Venue for entertainment ? Cultural Differences How important is the venue for the entertainment? (Why?) Why is it important to consider cultural differences? What kinds of information about the clients is it essential to have? (Why?) How important is the cost of entertaining business clients? (Why/Why not?) 9． What is important when aiming to reach new markets? ? Market research ? Advertising Why is it essential to carry out market research? How important is it to consider advertising? (Why?) How important is it to consider the cost involved? (Why?) Is it essential to consider petitors39。 products? (Why/Why not?) 10. What is important when choosing a management training course to attend? ? Programme Contents ? Length of course Why is it important to consider the programme contents carefully? How important is the length of the course? (Why/Why not?) How important is the reputation of the course provider? (Why?) Is it essential for the course to offer formal qualifications? (Why/Why not?) 11. What is important when relocating a business? ? Local workforce available ? Location of site How important is it to consider the local workforce available? (Why?) Why is it important to consider the location of the site? Why is it important to consider the transport work? How important is it to consider the costs involved? (Why?) 12. What is important when advertising a new product? ? Target markets ? Choice of media Why is it essential to consider the target markets? How important is the choice of advertising media? (Why?) Why is the timing of the advertising campaign important? How important is the cost of advertising? 13. What is important when starting a new job? ? Knowledge of pany procedures ? Help from pany staff It is essential to know about pany procedures? (Why/Why not?) How important is it to have help from existing staff? (Why?) Are opportunities for training important? (Why/Why not?) How important is it for people to know how to use pany equipment when they start a new job? (Why/Why not?) 14. What is important when selecting staff for marketing trips abroad? ? Position in the pany ? Previous experience of other countries Is the position of members of staff the most important thing to consider? (Why/Why not?) How important is it for staff to have previous experience of working in other countries? (Why/Why not?) Are foreign language skills essential on trips abroad? (Why/Why not?) How important are social activities during marketing trips abroad? (Why?) 15. What is important when aiming to reduce production costs? 252。 Efficiency of production line 252。 Cost of raw materials Is increasing the efficiency of the production line the most important thing to consider? (Why/Why not?) How important is it to make savings on the cost of raw materials? (Why?) Is it important to consider introducing shift work? (Why/Why not?) How important is it to monitor overheads? 16. What is important when choosing people to work in teams? ? Variety of experience ? Personal qualities Is variety of experience the most important thing to consider? (Why/Why not?) Is it essential to consider personal qualities? (Why/Why not?) How important is it to consider people39。s qualifications? (Why/Why not?) Is it essential to consider your own impression of people? (Why/Why not?) 17. What is important when dealing with a heavy workload? ? Time management ? Sharing tasks Why are time management skills essential? How important is it to share tasks with other staff? (Why/Why not?) In what ways is technology important for saving time? (Why/Why not?) Is it important to ask for assistance from colleagues? (Why/Why not?) 18. What is important when developing new products? ? Market research ? Pricing Is it essential to carry out market research? (Why/Why not?) How important is the pricing of a new product? (Why?) What aspects of product testing might be important? (Why?) How important is it to consider petition from other products? (Why/Why not?) 19. What is important when being interviewed for a job? ? Information about the pany ? Personal appearance How important is it to have information about the pany? (Why/Why not?) Is personal appearance important? (Why/Why not?) Is selfconfidence essential? (Why/Why not?) Is it important for the candidate to ask questions at the interview? (Why/Why not?) 20. What is important when exhibiting at a trade fair? ? Quality of display ? Staff selected How important is the quality of the pany39。s display? (Why?) Why is it essential to select appropriate staff for the exhibition stand? How important is it to provide written information for visitors? (Why/Why not?) Is it essential to get feedback from visitors? (Why?) 21. What is important when introducing a reward system for staff? ? Purpose of the reward system ? Types of reward offered Why is it essential to consider the purpose of a reward system? How important is it to consider the types of reward offered? (Why/Why not?) How important is it to consider the kinds of achievement to reward? (Why/Why not?) Why is it essential to ensure that the system is fair to