【正文】 ion of the course, you should be able to answer questions concerning CUSTOMER SERVICE, by which we mainly refer to customer relations.Exercises* V2, P35, 2/1* V2, P95, 2/1* V2, P96, 3* H2, P34, 2/1* H2, P88, 2/1* V3, P35, 2/3* V3, P56, 3/2* V3, P75, 2/1* V3, P76, 3/1* H3, P34, 2/1* H3, P88, 2/1Business English CertificateSpeaking CourseShanghai NOS陳文笠 (Henry)Chapter SevenPart Two – PresentationPublicity* Advertising* Content* Arrangement* Other considerations* Brand* PackagingContents* Function* Sharp contrast* With counterpart* Before and after* Recalling the good part of life* Thought provokingUse* Easy to use* Contrast with counterparts* Demonstration* Safe to use* Proof* harmlessQuality Guarantee* Sponsor Celebrity* Brand Ambassador* History* CertificatePrice* Contrast* Discount* promotionArrangements* When* Before or after news* Before, during or after popular TV programs* Prime timeArrangements* Where* The Internet, TV, radio, poster, flyer, bulletin board* Compare the cost, visual and audio effect, animation, effective range, pertinence, frequencyArrangements* Frequency* Frequent enough for people to remember* Rhythmic slogan* Not so frequent as to arouse hostilityOther considerations* Who are your potential customers?* What kind of media do they use most frequently?* When do they use the media most frequently?* What’s their taste like?* Product market range?* Brand* Unique* Easy to remember* Related to the product* Meaningful* International* Packaging* Image* Color, design, shape* Use* Easy to open, close, and store* Cost* Production and processingSummary* Upon finishing this section of the course, you should be able to answer questions concerning PUBLICITY, by which we mainly refer to the impression of products.Exercises* V2, P35, 2/3Business English CertificateSpeaking CourseShanghai NOS陳文笠 (Henry)Chapter EightPart Two – PresentationSales and Marketing* Market Research* Whole Sale* FMCG* Fast moving consumer goods* Retailing* How to choose* Whether to purchase or rent* Location of product* Motivation for agenciesHow to choose* Location* Downtown, mercial area, prime area* Avoid holeinthewall agencies* Cost* StabilityHow to choose* Reputation* Customer flow volume* Customer status* Security* Length of contractWhether to purchase or rent* Longterm production* Customer flow* Potential to developLocation of Product* Eye level* Easy to reach* Easy to notice* Gate aisle* Likely to be visitedMotivation for Agencies* Commission* Internal sales discount* Training opportunity* Detailed product information * Specialist contactPricing skills* Product cost* Raw material* Equipment depreciation* Labor* Logistic* Publicity* Ramp。D* taxSummary* Upon finishing this section of the course, you should be able to answer questions concerning SALES amp。 MARKETING, by which we mainly refer to retailing.Exercises* V2, P35, 2/2* V2, P95, 2/2* H2, P34, 2/3* H2, P70, 2/2* H2, P70, 2/3* V3, P75, 2/2Business English CertificateSpeaking CourseShanghai NOS陳文笠 (Henry)Chapter NinePart Two – PresentationFinance* Cost SavingRaw Material* Wholesale instead of retailing* Stable suppliers* Lead petition among suppliers* Ramp。DEquipment Depreciation* Wholesale instead of retailing* Training* Maintenance* High reputation suppliers* Stable suppliers* Lead petition among suppliers* Ramp。DLabor Cost* Motivation* Reduce excessive labor force* Ramp。DLogistic Cost* Stable suppliers* Lead petition among suppliersPublicity* Material cost* Labor cost* Content cost* Media costCash Flow Insurance* Avoid excessive investment in fixed assets* Maintain receivable and net working capital in proper portion to sales* Avoid excessive investment* Avoid bad debtsSummary* Upon finishing this section of the course, you should be able to answer questions concerning FINANCE, by which we mainly refer to cost saving.Exercises* V2, P95, 2/2* H2, P88, 2/2* V3, P96, 3/1