【正文】 Would you like to do consultancy work? (Why?/Why not?) ● Do you think panies will use consultants more in the future? (Why?/Why not?) 25A Night Shifts The manufacturing pany you work for has difficulties recruiting enough staff to work at night. You have been asked to suggest ways to solve this problem. Discuss the situation together and decide: ● Whether all staff should be asked to work some night shifts each week ● How the pany could attract new employees to work night shifts 25B ● Do you think that people can work as effectively at night as in the day? (Why?/Why not?) ● Would you be willing to work night shifts? (Why?/Why not?) ● Do you think people prefer to have the same working hours each day? (Why?/Why not?) ● Do you think that staff should expect to have to work extra hours sometimes? (Why?/Why not?) ● Why do you think panies sometimes limit the number of hours staff can work? ● Do you think the working conditions are the most important thing about a job? (Why?/Why not?) 26A The New Product The food pany you work for is developing a new, healthy snack for children. You have been asked to prepare ideas about how to launch the product successfully. Discuss the situation together and decide: ● How to advertise the new snack ● Whether to offer a discount for the first few months 26B ● Do you think you are influenced by advertisements for food products? (Why?/Why not?) ● What do you think is most important to customers when choosing food products? (Why?) ● Do you think that panies should advertise products to children? (Why?/Why not?) ● What do you think panies need to consider when advertising a product in several different countries? (Why?) ● How important do you think it is for panies to consider which shops their products are sold in? (Why?/Why not?) ● Do you think panies should try to sell their products at the highest possible price? (Why?/Why not?) 27A Business Growth You work for a group of sports and leisure clubs which opened two years ago. The business is growing more slowly than expected. You have been asked to suggest ways of increasing membership of the clubs. Discuss the situation together and decide: ● What the reasons for the slow growth might be ● How the clubs should be marketed 27B ● Apart from memberships, what other activities might generate ine for the clubs? ● Should sports clubs ever limit the number of members they have? (Why?/Why not?) ● What are the advantages to panies of paying for their staff to join sports clubs? ● How important do you think remendations from customers are for businesses like sports clubs? (Why?/Why not?) ● Do you think it can be a problem for a pany when it grows too quickly? (why?/Why not?) ● Do you think that new businesses can predict sales accurately? (Why?/Why not?) 28A Customer discount scheme The electrical goods manufacturer you work for is planning to introduce a discount scheme on purchases of its products. You have been asked for your remendations about how the scheme could be anised. Discuss the situation together and decide: ● Which types of customers should be offered discounts ● What the discounts should be 28B ● Do you think discounts are a good way to increase sales? (Why?/Why not?) ● Are you attracted to buying products because of discounts? (Why?/Why not?) ● Why do you think some panies refuse to give discounts? ● Do you think it39。 products? (Why/Why not?) 10. What is important when choosing a management training course to attend? ? Programme Contents ? Length of course Why is it important to consider the programme contents carefully? How important is the length of the course? (Why/Why not?) How important is the reputation of the course provider? (Why?) Is it essential for the course to offer formal qualifications? (Why/Why not?) 11. What is important when relocating a business? ? Local workforce available ? Location of site How important is it to consider the local workforce available? (Why?) Why is it important to consider the location of the site? Why is it important to consider the transport work? How important is it to consider the costs involved? (Why?) 12. What is important when advertising a new product? ? Target markets ? Choice of media Why is it essential to consider the target markets? How important is the choice of advertising media? (Why?) Why is the timing of the advertising campaign important? How important is the cost of advertising? 13. What is important when starting a new job? ? Knowledge of pany procedures ? Help from pany staff It is essential to know about pany procedures? (Why/Why not?) How important is it to have help from existing staff? (Why?) Are opportunities for training important? (Why/Why not?) How important is it for people to know how to use pany equipment when they start a new job? (Why/Why not?) 14. What is important when selecting staff for marketing trips abroad? ? Position in the pany ? Previous experience of other countries Is the position of members of staff the most important thing to consider? (Why/Why not?) How important is it for staff to have previous experience of working in other countries? (Why/Why not?) Are foreign language skills essential on trips abroad? (Why/Why not?) How important are social activities during marketing trips abroad? (Why?) 15. What is important when aiming to reduce production costs? 252。s display? (Why?) Why is it essential to select appropriate staff for the exhibition stand? How important is it to provide written information for visitors? (Why/Why not?) Is it essential to get feedback from visitors? (Why?) 21. What is important when introducing a reward system for staff? ? Purpose of