【正文】 rking as a consultant? ● Would you like to do consultancy work? (Why?/Why not?) ● Do you think panies will use consultants more in the future? (Why?/Why not?) 25A Night Shifts The manufacturing pany you work for has difficulties recruiting enough staff to work at night. You have been asked to suggest ways to solve this problem. Discuss the situation together and decide: ● Whether all staff should be asked to work some night shifts each week ● How the pany could attract new employees to work night shifts 25B ● Do you think that people can work as effectively at night as in the day? (Why?/Why not?) ● Would you be willing to work night shifts? (Why?/Why not?) ● Do you think people prefer to have the same working hours each day? (Why?/Why not?) ● Do you think that staff should expect to have to work extra hours sometimes? (Why?/Why not?) ● Why do you think panies sometimes limit the number of hours staff can work? ● Do you think the working conditions are the most important thing about a job? (Why?/Why not?) 26A The New Product The food pany you work for is developing a new, healthy snack for children. You have been asked to prepare ideas about how to launch the product successfully. Discuss the situation together and decide: ● How to advertise the new snack ● Whether to offer a discount for the first few months 26B ● Do you think you are influenced by advertisements for food products? (Why?/Why not?) ● What do you think is most important to customers when choosing food products? (Why?) ● Do you think that panies should advertise products to children? (Why?/Why not?) ● What do you think panies need to consider when advertising a product in several different countries? (Why?) ● How important do you think it is for panies to consider which shops their products are sold in? (Why?/Why not?) ● Do you think panies should try to sell their products at the highest possible price? (Why?/Why not?) 27A Business Growth You work for a group of sports and leisure clubs which opened two years ago. The business is growing more slowly than expected. You have been asked to suggest ways of increasing membership of the clubs. Discuss the situation together and decide: ● What the reasons for the slow growth might be ● How the clubs should be marketed 27B ● Apart from memberships, what other activities might generate ine for the clubs? ● Should sports clubs ever limit the number of members they have? (Why?/Why not?) ● What are the advantages to panies of paying for their staff to join sports clubs? ● How important do you think remendations from customers are for businesses like sports clubs? (Why?/Why not?) ● Do you think it can be a problem for a pany when it grows too quickly? (why?/Why not?) ● Do you think that new businesses can predict sales accurately? (Why?/Why not?) 28A Customer discount scheme The electrical goods manufacturer you work for is planning to introduce a discount scheme on purchases of its products. You have been asked for your remendations about how the scheme could be anised. Discuss the situation together and decide: ● Which types of customers should be offered discounts ● What the discounts should be 28B ● Do you think discounts are a good way to increase sales? (Why?/Why not?) ● Are you attracted to buying products because of discounts? (Why?/Why not?) ● Why do you think some panies refuse to give discounts? ● Do you think it39。s display? (Why?) Why is it essential to select appropriate staff for the exhibition stand? How important is it to provide written information for visitors? (Why/Why not?) Is it essential to get feedback from visitors? (Why?) 21. What is important when introducing a reward system for staff? ? Purpose of the reward system ? Types of reward offered Why is it essential to consider the purpose of a reward system? How important is it to consider the types of reward offered? (Why/Why not?) How important is it to consider the kinds of achievement to reward? (Why/Why not?) Why is it essential to ensure that the system is fair to al。s better for panies to have a single supplier, or more than one? (Why?) ● Why might a supplier decide to stop doing business with a client? ● Do you think suppliers should offer discounts to regular customers? (Why?/Why not?) ● Do you think facetoface meetings between a supplier and a customer are essential? (Why?/Why not?) 30 A Improving the working environment The pany you work for is considering spending a sum of money on creating a more pleasant workplace for its employees. You have been asked for your views on improving the working environment. Discuss the situation together and decide: ●What the advantages would be for the pany ●What kinds of things the pany could do to create a pleasant workplace. 30B ● Is a fortable working environment important to you? (Why?/Why not?) ● Do you think panies pay enough attention to the working environment? (Why?/Why not?) ● Do you think changing the working environment can be a problem for a pany? (Why?/Why not?) ● Do you think multinational panies should have the same work environment in all their offices? (Why?/Why not?) ● Which do you think is more important to people, a pleasant working environment or a good salary? (Why?) ● Do you think staff should be asked about changes in a pany? (Why?/Why not?) 31A Helping staff to study The pany you work for is reviewing its policy on helping staff to study in their free time. You have been asked for your views on helping staff to study. Discuss the situation together and decide: ● Which types of course would benefit the pany ● What kind of help the pany should provide. 31B ● Would you be willing to study after work? (Why?/Why not?) ● What do you think are the advantages of allowing staff to take a