【正文】 healthy snack for children. You have been asked to prepare ideas about how to launch the product successfully. Discuss the situation together and decide: ● How to advertise the new snack ● Whether to offer a discount for the first few months 26B ● Do you think you are influenced by advertisements for food products? (Why?/Why not?) ● What do you think is most important to customers when choosing food products? (Why?) ● Do you think that panies should advertise products to children? (Why?/Why not?) ● What do you think panies need to consider when advertising a product in several different countries? (Why?) ● How important do you think it is for panies to consider which shops their products are sold in? (Why?/Why not?) ● Do you think panies should try to sell their products at the highest possible price? (Why?/Why not?) 27A Business Growth You work for a group of sports and leisure clubs which opened two years ago. The business is growing more slowly than expected. You have been asked to suggest ways of increasing membership of the clubs. Discuss the situation together and decide: ● What the reasons for the slow growth might be ● How the clubs should be marketed 27B ● Apart from memberships, what other activities might generate ine for the clubs? ● Should sports clubs ever limit the number of members they have? (Why?/Why not?) ● What are the advantages to panies of paying for their staff to join sports clubs? ● How important do you think remendations from customers are for businesses like sports clubs? (Why?/Why not?) ● Do you think it can be a problem for a pany when it grows too quickly? (why?/Why not?) ● Do you think that new businesses can predict sales accurately? (Why?/Why not?) 28A Customer discount scheme The electrical goods manufacturer you work for is planning to introduce a discount scheme on purchases of its products. You have been asked for your remendations about how the scheme could be anised. Discuss the situation together and decide: ● Which types of customers should be offered discounts ● What the discounts should be 28B ● Do you think discounts are a good way to increase sales? (Why?/Why not?) ● Are you attracted to buying products because of discounts? (Why?/Why not?) ● Why do you think some panies refuse to give discounts? ● Do you think it39。m going to ask you both some questions about working as part of a team, Do you prefer working on your own or as a member of a team, A? (Why?) How about you, B? (Why?) Which do you think are more effective, small teams or larger teams, B? (Why?) A, do you think teams always need to have a leader? (Why?/why not?) B, do you think it39。s a good idea to attend conferences in other countries? (Why?/Why not?) A: What is important when...? Choosing new puter equipment ● Cost of equipment ● Staff training requirements Is it sometimes better to buy secondhand equipment? (Why?/ Why not?) How important is the reputation of the manufacturer? (Why?/ Why not?) B: What is important when...? Preparing a talk for a conference ● Knowing about the target audience ● Promoting the pany Is it important to use visual aids? (Why?/Why not?) Is it important to prepare notes? (Why?/Why not?) C: What is important when...? Aiming to export to a new market ● Market research ● Distribution methods How important is it to consider exchange rates? (Why?/Why not?) Why is it important to consider advertising? A: What is important when...? Starting a new job ● Getting to know colleagues ● Understanding the pany39。 services? (Why/Why not?) 2. What is important when planning a presentation? ? Finding out about the audience ? Researching the topic Practice the presentation Equipment such as slider projector 3. What is important when aiming to improve customer service? ? Staff Training ? Customer Satisfaction Surveys Is staff training the most important thing to consider? (Why/Why not?) Why is it essential to consider surveys of customer satisfaction? How important is it to review prices and discounts? (Why/Why not?) How important is it to consider rewards for customers? (Why/Why not?) 4. What is important when motivating staff? ? Financial benefits ? Career development Opportunities How important are financial benefits for motivating staff? (Why/Why not?) How important is it to offer opportunities for career development? (Why?) Is it important to offer training opportunities? (Why/Why not?) Why might social events be important for motivating staff? 5． What is important when dealing with petition? ? Pricing policies ? Advertising strategies Why are pricing policies important to consider? How important is it to consider advertising strategies? (Why?) Why is monitoring customer service essential? How important is it to develop a wider range of goods or services to offer to customer 6． What is important when planning health and safety training? ? Selecting topics ? Selecting staff to attend Why is selecting the right topics important? Why is it essential to select the right staff to attend the training course? How important is the length of training? (Why?) Is it important to offer retraining to staff? (Why? / Why not?) 7． What is important when choosing new office equipment? ? Prices and discounts ? Brand names Are prices and discounts the most important things to consider? (Why/Why not?) How important is the brand name? (Why/Why not?) Why is it important to consider aftersales service? It is important to consult staff before buying new equipment? (Why/Why not?) 8． What is important when entertaining foreign business clients? ? Venue for entertainment ? Cultural Differences How impor