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strategic objectives. ?Applying them to all aspects of operations ?Committing to continuous improvement ?Striving to meet customers’ needs correctly the first time What is a qualitydriven anization? ? Quality and continuous improvement ? Edwards Deming’s basic proposition is reflected by Deming’s 14 Points of Quality ? Continuous improvement must be a way of life ?Always looking for new ways to improve upon current performance. ?A basic philosophy of TQM is that one can never be satisfied。 something always can and should be improved on. What is a qualitydriven anization? ?Quality circles ? A group of workers who meet regularly to discuss ways of improving quality of their products or services. ? Can result in cost savings from improved quality and increased customer satisfaction. 案例分析 ? 巴塔哥尼亞公司 (Patagonia) ? 所有人 伊馮 仇依納德 ? 生產(chǎn)部經(jīng)理 蘇澤 瑞恩哈特 ? 公司招聘主管 路 賽特尼科 ? 環(huán)境事務(wù)部主任 波爾 特伯爾 ? 海布里科技公司 ( Hybritech,Inc.) ? 董事長 唐納德 W格萊姆 ? 總裁兼首席執(zhí)行官 泰瑞 舍夫德 ? 研發(fā)副總裁 吉 路賽爾 貝爾 ? 客戶服務(wù)部經(jīng)理 德布魯 林恩 韋格爾 Thinking Questions: ? the ments made by managers and staff at Patagonia, how would you characterize the pany’s culture? ?What are its most distinctive elements? ? the apparent significance of management’s formal effort to achieve quality at Patagonia and Hybritech. ?3. What similarities do you see between the cultures at Patagonia and hybritech? ?What differences ? Compare the evident influence on the cultures at each pany of their respective CEO——Yvon Chouinard and Don Grimm.