【正文】 d above will give us a plan to market to more senior wellrefined group Apple iPhone Marketing Plan ? Executive Summary ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control Marketing Research ?This research will be done through surveys (via campaign through portals such as, iTunes and other online application developed for the iPhone) and interviews (in Apple stores) with the same age groups listed before ?To bring the iPhone to the front of the business world it is important to research different ways to grow the 1525 year old group into business uses of the product ?Brand awareness will be an important tool in taking the Apple brand from social cool to business cool. Apple iPhone Marketing Plan ? Executive Summary ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control Marketing Research ?We will ask for feedback on iPhone features, and implement those changes most important to the end user in the next generation iPhone ?We will allow users themselves to design their own ideal iPhone online and use any useful ideas to further refine future iPhone models ?We will continuously scour the Apple fan websites to understand what the Mac faithful are saying, as they are our best customers. Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control Implementation Compensation system ?workers $5 incentive pay for every non reject phone they produce ?$10 per phone six sigma quality program ?each worker $5000 each year for best practice training use control measures to closely monitor quality and customer service satisfaction consumers can contact the main headquarters about any possible technical problems – by using Apple Customer Service Bar and a customer service phone number stored in the phone book Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control Implementation In case of slow sales ?Offer iPhone to customers who have purchased other Apple products $10 per phone six sigma quality program, which will lead to: ?demonstrate the product for consumers, it will promote synergy and lure buyers. ?develop deep relationships with two very different segments: those who have it and those who aspire Apple iPhone Marketing Plan ? Executive Summary ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control Budget ?Our breakeven analysis assumes wholesale revenue of $500 per unit variable cost of $250 per unit and est. fixed cost of $50 million. Based on these assumptions the breakeven calculation is $50 million divided by $500 minus $250 equals 200,000 units sold. ?Breakeven calculations indicate that Apple will bee profitable after the sales volume exceeds 200k. After the first year Apple will make a profit of billion minus 50 million in fixed costs. ?Remended price is $350. The markup is 40 percent. ?It is predicted that sales volume will increase at least 60 percent from this change。 this will decrease the impact of fixed costs and improve opportunities to increase our production scale, which will further improve profits in the long run Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control Control To plan our strategy we will meet monthly with the board of Apple, present our information, and make a proposal for continued marketing efforts. Before each meeting our team will meet in private, with each person presenting their own proposal based on the information they have learned. After the initial proposals, we will vote on the best one or e to a promise. The final proposal sent before Apple is the result of that meeting.