apple蘋(píng)果產(chǎn)品介紹-資料下載頁(yè)
2025-01-10 17:21本頁(yè)面
【正文】 60。BostonConsultingGroup(BCG)Matrix Low 20High Medium .50 Low InternationalDomesticSegments Revenue Profit EFE IFE GrowthRate RelativeMarketShareDomestic 54% 52% 17 International 46% 48% 5 Cash need High vs. cash flow lowMarket PerationMarket DevelopmentProduct DevelopmentSellAlternative Strategies IE SPACE GRAND COUNTForward Integration * * 2Backward Integration * * 2Horizontal Integration * * 2Market Peration * * 2Market Development * * 2Product Development * * 2Concentric Diversification * 1Conglomerate Diversification * 1Horizontal Diversification * 1Joint Venture * 1Retrenchment * 1Divestiture * 1Liquidation * 1MatrixAnalysisSummary QSPM Key Internal Factors WeightStart producing Wintel patibleExpand production into AsiaStrengths AS TAS AS TASiTunesMusicStoreisagoodsourceofrevenue,especiallywiththeiPodandtheavailabilityonWindowsplatform. Apple’snicheaudienceprovidesthepanywithsomeinsulationfromthedirectpricepetition. Goodbrandloyalty. Webtechnologycanbeusedtoimproveproductawarenessandsales. WeaknessesWeakrelationshipwithIntelandMicrosoft. Weakpresenceinmarketsotherthaneducationandpublishing. SUBTOTAL Key External Factors Weight Start producing WintelExpand production into AsiaOpportunities AS TAS AS TASIncreaseinwormsandvirusonPCs. 2 .30 3 .45DownloadablemusicandMP3playersarehighlymarketable. Largepopulation(GenXY)whichareextremelyindividualisticandnamebrandconscious. Increaseinsalesoflaptopsby20percent. CreatingmoretieswithMicrosoftproducts. ThreatsIntel’sfuturePentiumrelease. Delldoesnotinventbutprovidesputersatamorecosteffectiverateforcustomers. CompaniesnotseeingAppleaspatiblewiththeirsoftware. SUBTOTAL SUM TOTAL ATTRACTIVENESS SCORE QSPM RemendationsStrategy1?Open six puter retail stores (not just peripheral and accessories). Apple currently has stores opened throughout the United States with only peripheral and accessories for their puters. Adding the hardware should generate more handson awareness and use already established locations. ?This will increase product accessibility for those who wish to view items other than just accessories and increase awareness of the originality of Apple’s products.?2 percent increase over the next 2 years in sales representatives for the puter hardware.Strategy2?Contract music spokesperson to attract the uping generation who are attending high school and college. This will invoke a sense of style and linking apple with a distinctive and memorable top 10 hit. This will stay in the customer’s awareness and influence future purchase decisions. ?Contracting one music spokesperson estimated $6 million.Strategy3?Add more features to current products for greater Wintel patibility. Features such as iTune software patible with windows based puters, Office programs loadable from PC installation disk (This would require a software agreement with Microsoft). In late October 2023 Apple released an iTune software package that is PC ready.?It will increase the United States market share at least 30 percent for the next 23 years.?$50 million is the estimated cost for Research and Development.CostofRemendations? Open6puterretailstores(notjustperipheralandaccessories)? Contractmusicspokesperson(SarahMcLachlan|50cent)foracostof? StartproductionofWintelpatiblesoftwareforacostofTotalexpectedcost=100M 6M 50M 156MEPS/EBIT Analysis Common Stock FinancingDebt Financing 50/50 Combination Financing High Low High Low High LowEBIT 20, 6, 20, 6, 20, 6,Interest (6%) 3, 3, 1, 1,EBT 20, 6, 16, 2, 18, 4,Taxes (30%) 6, 1, 4, 5, 1,EAT 14, 4, 11, 1, 12, 2, Shares 5, 5, 1, 1, 3, 3,EPS Objectives and Goals? Over the next 34 years Apple would like to increase their product accessibility (new stores).? Increase their market share by 30%? Eliminate the need for new products in order to raise sales.AppleintheNews? April12,2023Apple Announces Mac OS X Server “Tiger”? February23,2023Apple Unveils New iPod mini Starting at Just $199? February14,2023Apple Honors GRAMMY Award Winning Artists? February11,2023Apple Announces TwoforOne Stock Split演講完畢，謝謝觀看！
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