【正文】 Apple iPhone Marketing Plan Group Assignment Arab Academy for Science, Technology and Maritime Transportation MBA Group H Ahmadullah ElHadidy Basem Gaber Hany Abdulwahab Kareem Raslan Moustafa Hanafy Tamer Yousif Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Implementation ? Budget ? Control Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control Executive Summery The Past – Steve Jobs, Steve Wozniak and Ronald Wayne established Apple on April 1, 1976 in order to sell the Apple 1 Computer Kit that was hand built by Steve Wozniak. The Apple 1 was sold as a motherboard (with CPU, RAM and basic textual video chips) – less than what is considered a personal puter today. Apple was responsible for creating the desktop publishing market due to their innovative programmes, PageMaker and LaserWriter. Between 1983 and 1996 Apple experimented with a number of failed consumer target products including digital cameras, portable CD players, speakers, video consoles and TV appliances. Market share and stock prices decreased. In 2021, Apple introduced the iPod portable digital audio player. The product was phenomenally successful – over 100 million units were sold within 6 years. Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control Executive Summery The Present – January 2021, Steve Jobs, the CEO and CoFounder of Apple, announces that Apple Computer Incorporated would now be known as Apple Inc. He also reveals the long anticipated iPhone, a bination of an Interenabled smartphone and the iPod. In June 2021, he announces that the iPhone 3G would be released in July 2021, this newer version added support for 3G Networking and assisted GPS navigation, among other things. The Future – Apple plans on focusing on satisfying personal consumer demands rather than merely fulfilling a demographic requirement as well as, improving performance and stability rather than introducing new features when releasing new versions of any product. Think Different Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control Executive Summery The iPhone targets consumers who need to store information and municate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. Currently, the market for highend phones like the Apple iPhone is small. Few people want Inter, video, and PDA features in one device because of the high price. The smart phone market is still relatively small pared with general phone market. The market will rapidly increase in ing years due to lower prices and greater power. Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control Situational Analysis Political Situation ? Taxation is something that governments put and Apple should be study this as country by country case to anticipate profitability, and pricing strategy. ? Importing laws in the world with GATT are in favor of trading. ? Countries are very variable in stability of, so we should study each country case by case. Economical Situation ? Economical growth world wide is in a big recession which need careful manipulation ? Potentiality of the market is decreasing but it is higher than any others in the Tele sector. Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control Situational Analysis SocioCultural Situation ?Population growth leading to expansion of the sector needs for cell phones. ?People depend more an m