apple-iphone-marketing-plan-蘋(píng)果公司銷售計(jì)劃(文件)
【正文】 ut any possible technical problems – by using Apple Customer Service Bar and a customer service phone number stored in the phone book Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control Implementation In case of slow sales ?Offer iPhone to customers who have purchased other Apple products $10 per phone six sigma quality program, which will lead to: ?demonstrate the product for consumers, it will promote synergy and lure buyers. ?develop deep relationships with two very different segments: those who have it and those who aspire Apple iPhone Marketing Plan ? Executive Summary ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control Budget ?Our breakeven analysis assumes wholesale revenue of $500 per unit variable cost of $250 per unit and est. fixed cost of $50 million. Based on these assumptions the breakeven calculation is $50 million divided by $500 minus $250 equals 200,000 units sold. ?Breakeven calculations indicate that Apple will bee profitable after the sales volume exceeds 200k. After the first year Apple will make a profit of billion minus 50 million in fixed costs. ?Remended price is $350. The markup is 40 percent. ?It is predicted that sales volume will increase at least 60 percent from this change。 other pollution effects concerning the packaging material and radiation of the cell phones ?The demand of the international environmental approvals is a must (if there is any) Sales Situation Cell phones industries are one of the most profitable industries everywhere and the Market is increasing Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control S/O Analysis Strengths Innovative – The iPhone has an innovative touch screen. It also has many functions of other mobile products all in one device Compatibility –The phone will work with iTunes and with other Mac/Apple products and OS software tools which means limitless potential for upgradeability. EaseofUse – The allnew touch screen interface recognizes multi finger gestures, just as the human hand normally behaves. Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control S/O Analysis Strengths Brand awareness – Apple is well known for cool essential gadgets like the iPods along great technological innovations like the original Macintosh. Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control S/O Analysis Strengths Price – iPhone would be sold at a reasonable price for its value. Quality – Scratch resistant screen – durable and light metallic finish software suite resistance to puter viruses. Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control S/O Analysis Opportunities Increasing demand and expansion to a new target segment – As technology advances and smart phones get cheaper Apple will attract consumers and get iPod users to upgrade to iPhones. Upgradeable – iPhone software allows new exciting features to be brought in which take advantage of the touch screen ability. Future versions will also be hardware upgradeable. Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control S/O Analysis Opportunities Partnerships – Apple can collaborate with many powerful global mobile phone panies to flood the market with iPhones, which reduces costs in marketing and increases revenue through longte
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