【正文】 industrial aspect are increasing worldwide ? Fixed phone lines capacity and development attempts. ? New technologies in the cell phones are increasing. ? Future plans for technological linkage between cities, universities, colleges, hospitals and other institutes are increasing and can be connected to cell phones ? Level of usage of the E Technology (online bidding, billing, plaints, blogging etc) are high and trendy. Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control Situational Analysis Competition Situation ?There are 19260 cell phone producer in the world, but there are more than 15 big panies peting at the world level Market. Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control Situational Analysis Environmental Situation ?The global concern of the Global Warming issue amp。 other pollution effects concerning the packaging material and radiation of the cell phones ?The demand of the international environmental approvals is a must (if there is any) Sales Situation Cell phones industries are one of the most profitable industries everywhere and the Market is increasing Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control S/O Analysis Strengths Innovative – The iPhone has an innovative touch screen. It also has many functions of other mobile products all in one device Compatibility –The phone will work with iTunes and with other Mac/Apple products and OS software tools which means limitless potential for upgradeability. EaseofUse – The allnew touch screen interface recognizes multi finger gestures, just as the human hand normally behaves. Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control S/O Analysis Strengths Brand awareness – Apple is well known for cool essential gadgets like the iPods along great technological innovations like the original Macintosh. Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control S/O Analysis Strengths Price – iPhone would be sold at a reasonable price for its value. Quality – Scratch resistant screen – durable and light metallic finish software suite resistance to puter viruses. Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control S/O Analysis Opportunities Increasing demand and expansion to a new target segment – As technology advances and smart phones get cheaper Apple will attract consumers and get iPod users to upgrade to iPhones. Upgradeable – iPhone software allows new exciting features to be brought in which take advantage of the touch screen ability. Future versions will also be hardware upgradeable. Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control S/O Analysis Opportunities Partnerships – Apple can collaborate with many powerful global mobile phone panies to flood the market with iPhones, which reduces costs in marketing and increases revenue through longterm agreement deals. Apple iPhone Marketing Plan ? Executive Summery ? Situational Analysis ? SWOT Analysis ? Marketing Objectives ? Marketing Strategy ? Marketing Research ? Implementation ? Budget ? Control W/T Analysis Weaknesses Image – The Apple brand is not targeted towards business people and does not have a reputation as being patible with the corporate world. Price – Apple do