沃爾瑪企業(yè)戰(zhàn)略規(guī)劃研究-資料下載頁
2025-05-10 20:08本頁面
【正文】 le for selling 35% of all pet food, 24% of all toothpaste, and the largest volume of jewelry, groceries, DVDs and so on. Threat of substitute product Recently, some retail panies intensified their promotion of their own labels and brands that pete directly against each other. These products with high quality and low price face little threat of being substituted. In the other side, the products sold in their stores and the price are quite similar, so consumers may switch to other retailer’s products. So the threat of substitute product is moderate. Intensity of rivalry among petitors The petitive battle in retailing business is fought largely in terms of their ability to lure shoppers on their merchandise mix, price offers, and convenience. Major retail panies have the ability to please shoppers by satisfying their needs and participate this kind of fierce petition. And international expansion and petition are now more and more normal and transcend mere national boundaries. According to parative statistics for large based discount retailers, the return on assets\equity\sales rate are relatively similar, so the petition is still fierce. What’s more, the fixed cost of retailing industry is high, and there are numerous of retailers. Conclusion Attractive industry with high profit potential Few threats of new entrant
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