【導(dǎo)讀】0. Wordcount:4877. 1. Catalogue. Strengths，Weaknesses，Opportunities，andThreats. 2. Preface. 3. ExecutiveSummary. onthe1stofJanuary,2020.

　　

【正文】 ion, valueadded potential, in accordance with students, Android smartphone. Our market strategy will focus on promoting MX’ s dualcore processor, 56mm display width, outstanding 8 megapixel camera and its great appearance. Within 2 years, we will offer the update of Android system, along with other studyrelated and entertainment applications. Secondly, we will establish the brand value of MEIZU MX, by holding a series of events, we hope to alter consumers’ views and let MEIZU bee their first option. Pricing strategy MEIZU MX will offer 2 versions, 16GB and 32GB, the price is 2999RMB and 4080RMB respectively. We admit this price is slightly high than college students’ anticipations. But we will offer all kinds of free accessories for the device. At the same time, we will launch installment plans and discount plans to draw our potential customers’ interests. Distribution strategy We apply the strategy of selective distribution. In the uping 2 years, we will increase the number of stores providing demonstrations and other different service, thereby draws the attention. Inside the store, we take the concept of 4S, which is SALE, SPARE PART, SERVICE, and SURVEY as our reference. Aiming directly to Zhuhai college students, we hope to highlight the advantage of 4S modes and push forward the sales. Marketing munications strategy Within two years, we will apply accurate advertisement positioning according to the specific consumer psychology of college students. For example, via inter, we set up a website which contains BBS and all kinds of resource。 sponsor student unions or anizations using the brand and so on. We hope we will carry on our events in which case the impression of the terrible 20 quality of domestic mobile phones can be altered. Action Programs Based on the strategies, we make these objects of the next two years: Increase the efforts in school39。s official website advertising . Put MX creative video, allowing users to have an intuitive understanding. Demonstrating breakthrough features of mx and operating characteristics of human nature to inspire students39。 desire. writing MXrelated news in the campus newspapers, magazines, and various campus IT site to publish wellknown sites, pared with similar products, in order to attract more potential customers 4 weeks after mx has been releasing, follow up with a full range of multimedia aspects, in order to drive sales。 to strengthen the continued interest in new products, prompt students to buy. Gender differences, MEIZU panies in the major stores to promote sales of similar white IPHONE white elegant women special promotions, and beautifully presented stylish protective shell and small gifts. Respect for the professional point of view, MEIZU pany can offer to students to increase the quality software and elearning opportunities for the press, through the actual product experience, to enhance the user39。s actual perception of students and attract more customers into the different ranks of the MX Festival anizers MX college students, college students and Zhuhai MEIZU widely expanded interaction between customers, to the same music with the public and enhance the product image purposes. Plan MX fashion black and white classic program, to further expand the brand39。s influence, so that MX further narrow the distance between consumers and college students, so that more people have felt the charm of fashion. According to differences in economic level students, the introduction of 21 various phases credit payment package approach Control To plan our strategy we will meet monthly with the board of MX, present our information, and make a proposal for continued marketing efforts. Before each meeting our team will meet in private, with each person presenting their own proposal based on the information they have learned. After the initial proposals, we will vote on the best one or e to a promise. The final proposal sent before MX is the result of that meeting. Conclusion It is not a hard work to promote the position of MEIZU in students’ minds in a short time, nor does the market share. But a journey of a thousand miles begins with a single step, what MEIZU should do is to promote its quality, aftersales service, appearance to change the proposition of domestic brand cell phone in people’s mind. MEIZU also needs to do well in 4p and 4s. After MEIZU conduct the market plan and perform well to access the perfect, the sales volume will increase soon. It is said that there are about 80,000,000 people who owned a cell phone in China, so there is no denying the cell phone market is a rather huge one. Nowadays, with the development of technology, petition is being fiercer and fiercer. The way MEIZU can only go is to consummate the product to satisfy the consumers. Only then, can MEIZU live well in such a petitive circumstance. We all hope MEIZU can go further into international market just as what I phone is doing now. 22 Appendix Appx MEIZU phone marketing survey of BNUZ college students 2020 The gender ( ) A Male B Female A 74 B 106 Grade ( ) A Freshman B Sophomore C Senior D Junior A 74 B 43 C 36 D 27 What is of most importance thing when you buy the phone (multiple choice) ( ) A Stylish B Excellent quality C Cheap D Powerful Function A 33 B 81 C 15 D 51 If you change phones, what price range you will expect? ( ) A Below 500 RMB B 500 1500 RMB C 1500 – 2500 RMB D Above 2500 RMB A % B % C % D % Where pla