外文翻譯---企業(yè)品牌戰(zhàn)略研究-資料下載頁
2025-05-12 10:46本頁面
【導讀】業(yè)面臨的迫切問題。本文在分析我國企業(yè)營銷品牌戰(zhàn)略發(fā)展狀況的基礎上，從品牌戰(zhàn)略的內涵與其。功能意義入手，探討了品牌戰(zhàn)略在企業(yè)營銷中的作用。企業(yè)需要綜合運用多種競爭手段提高品意，搞好品牌定位，塑造良好品牌形象。業(yè)在中國的繁榮已經(jīng)漸行漸遠。業(yè)失去市場主導地位的重要原因。日系企業(yè)在中國市場上走到邊緣是否引起我們民族企業(yè)的深思？中外企業(yè)在市場上的品牌大戰(zhàn)，使剛剛成長起來的民族品牌受到極大的沖擊。調，在1998年被科龍收購，其后的品牌形象就一再下滑。向市場經(jīng)濟時代的中國企業(yè)，品牌經(jīng)營無從無到有。名牌的企業(yè)獎勵為10萬元~20萬元。據(jù)了解，今年中國有4000人注冊參與CES，包括。海爾被全球最權威的消費電子行業(yè)媒體《TWICE》。評選為另消費電子第一品牌。不強;品牌定位不明確，存在較大的盲目性等一系列因素。要求，消費者的心理還未完全成熟。不切實際地提高產(chǎn)品價格等。品牌是核心競爭力的集中體現(xiàn)。消費者的認知決定企業(yè)
【正文】 r to sell its own brand lowcost transfer,such as our persent more than 20 million“ three capital” enterprises,there 90% of the joint venture using the foreign brands。clean silver toothpaste fctory in Ghuangzhou to 2 million yuan cheap to transfer to joint ventures and other brands,is one such outstanding erample of the terrible consequences of today has bee increasingly apparentlost domestic enterprises own brand,product and intellectual property rights,national industrial petitiveness lie! (3)Product is the enterprise petitive advantage in the market can be quickly imitated by petitors,beyond,the brand is insurmountable,real and lasting petitive advantage es from innovation,in order to “ change” shouldbe “ status quo” Brand is the concentrated expression of the core market is constrantly changing face of any brand at any time to be out of danger .Too much emphasis on the existing achievements,do not attach importance to innovation,leading to a lot of brandname“ dismount” the major ’s former chiefmarketing officer Sergio Zyman,“ the brand is only the pany logo products and services are different from petitors,is the most effective weapon to open up the market,excellent brand can make your product stand out.”Products physical properties,quantity,price,quality,service is very easy to make your product stand out.” Products physical properties, quantitiy, price, quality,service is very easy to imitate petitors, Er brands, along with the product itself,also includes an attatched product to cultural background, emotional, consumer cognition invisible things,so that enterprises Yong Yuan Li in the petition awareness deciding the fate of the brand has a direct impact on consumer is the difference deciding the fateof the brand has a direct impact on consumer is the difference between the market enterprise important symbols is the benchmark for consumer spending to brand as the core has bee a cor porate restructuring and reallocation of resources an important mechanism. In addition,enterprises should learn from successful exiperiences abroad to enhance their design and development should dare to challenge the new technology revolution to create their own brand,and increase market petitiveness。We must work hard in the value of differentiation has been directly determined to achieve the final product sales,personal services are indispensable! strengthen marketing,improve brand awareness,brand strategy will be organically integrated in their overall strategy to promote the overall development strategy. The implementation of brand marketing is an important part of the choosing the right marketing approach can be effectively used to brand a household name brand,expand market strategy is not an isolate task,but the overall development strategy and business are closely successful brand names more than just a brand its own thing,related to business management of all major strategic decision,these major strategic decision,these major strategic decisions were consciously carried out around to expand.
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