外文翻譯---企業(yè)品牌戰(zhàn)略研究(參考版)
2025-05-17 10:46本頁面
【正文】 We must work hard in the value of differentiation has been directly determined to achieve the final product sales,personal services are indispensable! strengthen marketing,improve brand awareness,brand strategy will be organically integrated in their overall strategy to promote the overall development strategy. The implementation of brand marketing is an important part of the choosing the right marketing approach can be effectively used to brand a household name brand,expand market strategy is not an isolate task,but the overall development strategy and business are closely successful brand names more than just a brand its own thing,related to business management of all major strategic decision,these major strategic decision,these major strategic decisions were consciously carried out around to expand. 。wellknown brand is equivalert to high price,to be unrealistically improve the product panies even to furthrer in the brand Wrong Operation not hesitate to give up their own brand business,with foreign panies,brands,or to sell its own brand lowcost transfer,such as our persent more than 20 million“ three capital” enterprises,there 90% of the joint venture using the foreign brands。Advertising is the only way to cuoltivate wellknown brands,in addition to adbertising in the media ,big,the other no attention。ability of weak erports and internantional operations,Brand awareness is not strong。brand personality,lack of innovation and development capacity。in the IT industry,“ Lenovo”，“ Founder”，“ Great Wall” and other countries pared to ,brand awareness is still insufficient。 Third, failure to grasp the industry best time to transition is the Japanese home appliance panies lose an important reason for market dominance. Japanese panies e to the edge in the Chinese market is causing panies tothink deeply about our nation ? To make the internanational route and whether the enterprise of“ Japanese Company” to the lessons learned behind? Second, the brand strategy implementation in China the Current Situation Many old famous“ flash in the pen” Chinese and foreign enterprises in the Chinese market the brand war。 外文 原文二： Brand Strategy Research Kapferer, Strategic Brand Mnanagement [J]. Kogan Page,London [J]. Marketing Science,2020(2):5261. Economic globalization, how to adapt to international trends, establish, a strong brand and enhance our petitiveness, have bee pressing issues facing enterprises. Based on the analysis of the development of corporate marketing brand strategy in enterprise marketing role. Enterise needs to sue a variety of means of petition to increase brand awarenss,improve brand positioning,an create a good brand image. Economic globalization,how to adapt to international trends,establish,a strong brand and enhance our petitiveness,have bee pressing issues facing on the analysis of the development of corporate marketing brand strategy in enterprise marketing needs to sue a variety of means of petition to
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