外文翻譯---論企業(yè)廣告文化-資料下載頁
2025-05-12 08:47本頁面
【導(dǎo)讀】域的差距日益縮小，而逐漸轉(zhuǎn)移為企業(yè)文化與企業(yè)形象的競爭。教育工作面向社會提供了更為直接有效的方法和途徑。本文正是從文化角度人手，對大眾傳媒廣告進行的探討。告文化的整合，作為一領(lǐng)域，至今仍沒有專門的理論進行論述。本文對企業(yè)廣告文化的涵義、內(nèi)容、特征、功能進行了系統(tǒng)的。體體現(xiàn)形式企業(yè)形象廣告進行了進一步闡述。文化與廣告的關(guān)系是眾所周知的，二者不可分割。留在文化對于廣告的影響上，而二者整合傳播的思路卻往往被忽略。本文中把二者作為一個整體提出，即廣告文化。文化以其誘人的魅力導(dǎo)引著人類走向更加健康的理想之境?；畹姆椒矫婷鏌o一不處在文化這張無形的巨網(wǎng)籠罩之中。本文基于廣告的文化性，從思想政治教育工作的重要載。告業(yè)接軌，向CI型、文化型廣告發(fā)展.段，還需要在實踐中不斷的探索。
【正文】 m (CIS) to integrate the status quo of corporate advertising, and improving the cultural content of advertising, so that the culture of corporate advertising adhere to the correct orientation, in line with social values and the correct outlook on life needs, with the international advertising industry standards, the CIbased, culturebased advertising development. Corporate advertising culture in corporate culture as the foundation, is an extension of the corporate culture and external performance, corporate culture is based on the development and sublimation. Currently, corporate advertising culture in the United States and Europe more rapid development in China due to the long overlooked by people, is facing a change of choice. Market economy is facing a new ideological and political work under the conditions required for the further deepening of corporate advertising culture change, ideological and political work require new ways and methods, this paper attempts to propose some new ideas to solve the problem, hoping to corporate advertising culture and ideology political workers have been helpful. Cultural theory of corporate advertising and corporate image docking system, the operation of CI method of advertising is a new attempt to put forward their theory building and practice also are in a stage of continuous improvement and wealth, but also in practice, continue to explore. 5 Francisco Linan Published online: 22 April 2020 Springer Science + Business Media, LLC 2020
畢業(yè)設(shè)計相關(guān)推薦
鄂ICP備17016276號-1