市場(chǎng)營(yíng)銷專業(yè)畢業(yè)論文外文翻譯--用積分抓住你的顧客-資料下載頁(yè)
2025-05-12 03:17本頁(yè)面
【導(dǎo)讀】換成不同的幣種購(gòu)物。2美元便可積累1個(gè)積分，由此產(chǎn)生的積分貨幣總量每月可達(dá)5億積分，在按照10比1的比值計(jì)算，由積分貨幣產(chǎn)生的能夠進(jìn)行消費(fèi)的金額為5000萬(wàn)元。行的“積分貨幣”總值，也就是回饋給客戶的飯店，其功能是招商銀行加強(qiáng)了“客戶忠誠(chéng)度”。但令人匪夷所思的是，很多傳統(tǒng)的服裝企業(yè)積分消費(fèi)的方式實(shí)際上還停留在初級(jí)階段。數(shù)天禮品到貨后再來(lái)一次。禮品，禮品也不一定是客戶所需要，這對(duì)于企業(yè)來(lái)說(shuō)，顯然沒(méi)有讓禮品產(chǎn)生最大價(jià)值。底部的30%的非盈利顧客喪失掉了”。佐丹奴是國(guó)內(nèi)一家較知名的休閑服飾品牌。不管是在佐丹奴實(shí)體店鋪或是網(wǎng)站中購(gòu)物，只要顧?？蛽碛凶舻づ玏WS會(huì)員卡，都可以享受積分服務(wù)?；蚴欠b商品，積分在佐丹奴網(wǎng)上商店已經(jīng)具備了一般等價(jià)物的特征。分直接兌換成現(xiàn)金，但佐丹奴網(wǎng)上商店提供的可供積分消費(fèi)的禮品、商品數(shù)量十分豐富。時(shí)查詢、消費(fèi)積分，積極與消費(fèi)者互動(dòng)，服裝企業(yè)與消費(fèi)者之間定能實(shí)現(xiàn)雙贏的局面。
【正文】 onsumption goods number of very rich. Giordano often choose to buy clothing online store Miss Jiang said, sometimes want to buy two Tshirts, with the grade of the brand, its quality and price are almost the same, I might as well buy it in Giordano, it can also be accumulated number of points, if I next time you go shopping online Giordano once, my points are enough for a purse of. Through the Inter platform, Giordano not only provides customers with fast and convenient check points, integral means of consumption, and shops will line together with the Inter platform, customers in the store 4 shopping, you can cash register with the consumption of small ticket number, Registration to the online store39。s personal account, the same can be converted into the appropriate points. Traditional garment retail outlets across the country, there is a work, there are POS machines, which actually has the basic conditions to provide integration services. If you can provide the brand with its own matching personalized, continuous, flexible rules and integration consumption points, such as increasing the number and types of gifts and even cash points set to offset the use of the Inter platform, so that consumption by realtime queries, spending points, positive interaction with consumers, clothing panies and consumers will be able to achieve a winwin situation.
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