市場營銷專業(yè)畢業(yè)論文外文翻譯--用積分抓住你的顧客-wenkub
2023-05-19 03:17:00 本頁面
【正文】 the original meaning, even for business decisionmakers back to the points are valuable, the discussion of primary issues. Integral production marketing model for members as a means of significance is to cultivate customer loyalty, brand and loyalty into the spending power. Entrepreneurs have long been suspected of membership marketing for the enterprise is not the enormous role and membership marketing, summed up from the famous Matale law (ie 80/20 rule): In the top 20% of customers create 80% profits. Americans William ? Shedden again on the basis of this proposed rule 80/20/30 rule that in the top 20% of customers create 80% of the profits, but the bottom half to 30% the loss of nonprofit customers lost. While no doubt the role of member marketing, but most of domestic garment enterprises, VIP cards just stop at the discount, discounted shopping and other means, the means of this new form of marketing, in fact, can not generate longterm interaction and customer relations, but also allows customers VIP cards can not agree with the value. Giordano is a more wellknown domestic brand of leisure clothing. Giordano entity, whether in shops or shopping sites, as long as the customer owns Giordano WWS membership cards, points can enjoy the service. Online shop in Giordano, Giordano offers fashionable goods is not limited to a small gift on some of
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