畢業(yè)論文外文資料翻譯--日趨完善的電子商務-電子商務-資料下載頁
2025-05-11 23:29本頁面
【導讀】劫后余生網(wǎng)上公司無一不緊縮商務，好在與日俱增的互聯(lián)網(wǎng)用戶在激勵著。但工商界還是謹慎地評價互聯(lián)網(wǎng)的潛能。濟巨頭不久都會以某種方式移師電腦空間。據(jù)商務部不完全統(tǒng)計表明，去年網(wǎng)上零售額增加了26%，達到550億美元。的確是一個很大的數(shù)目，但這僅相當于全球零售業(yè)總額的%。大部分的成年消費者依。然習慣于到“磚+混凝土”的世界里消費。其實商務部公布的數(shù)字僅涉及部分產(chǎn)業(yè)。這一電子商務界最成功也是增長最快的行業(yè)之一。額攀升的企業(yè)在商務部的數(shù)字中并未得到體現(xiàn)。博彩業(yè)相關的商業(yè)形為也沒有提及。值在內(nèi)，據(jù)估算，其價值高達數(shù)百億美元。去年僅eBay這家最大的拍賣網(wǎng)站出手的貨物。按照商務部的界定，數(shù)十億美元的成交貨物總價值是沒有包括。其供貨商，若想成為其2500億美元的營業(yè)額的一部分，必需采用自己的運轉(zhuǎn)體系。們購物總額的比例肯定會有大的提高。網(wǎng)站建設對商業(yè)行為來說意義重大。并且這也是接近青少年這一。消費者最關心的就是最詳實的商品名錄及其報價，Amazon
【正文】 ating officer of Yahoo! “People want to use the inter whenever they want, how they want and for whatever they want.” Yahoo! is not alone in defining its strategy as working out what its customers (260m unique users every month) are looking for, and then trying to give it to them. The first thing they want is to bee better informed about products and prices. “We operate our business on that belief,” says Jeff Bezos, Amazon’s chief executive. Amazon became famous for books, but long ago branched out into selling lots of other things too。 among its latest ventures are health products, jewellery and gourmet food. Apart from cheap and bulky items such as garden rakes, Mr Bezos thinks he can sell most things. And so do the millions of people who use eBay. And yet nobody thinks real shops are finished, especially those operating in niche markets. Many bricksandmortar bookshops still make a good living, as do flea markets. But many record shops and travel agents could be in for a tougher time. Erik Blachford, the head of IAC’s travel side and boss of Expedia, the biggest inter travel agent, thinks online travel bookings in America could quickly move from 20% of the market to more than half. Mr Bezos reckons online retailers might capture 1015% of retail sales over the next decade. That would represent a massive shift in spending. How will traditional shops respond? Michael Dell, the founder of Dell, which leads the personalputer market by selling direct to the customer, has long thought many shops will turn into showrooms. There are already signs of change on the high street. The latest Apple and Sony stores are designed to display products, in the full expectation that many people will buy online. To some extent, the online and offline worlds may merge. Multichannel selling could involve a bination of traditional shops, a printed catalogue, a homeshopping channel on TV, a phonein order service and an emerceenabled website. But often it is likely to be the website where customers will be encouraged to place their orders. One of the biggest mercial advantages of the inter is a lowering of transaction costs, which usually translates directly into lower prices for the consumer. So, if the lowest prices can be found on the inter and people like the service they get, why would they buy anywhere else? One reason may be convenience。 another, concern about fraud, which poses the biggest threat to online trade. But as long as the inter continues to deliver price and product information quickly, cheaply and securely, emerce will continue to grow. Increasingly, panies will have to assume that customers will know exactly where to look for the best buy. This market has the potential to bee as perfect as it gets.
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