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4,Contrast the perfectly rational and boundedly rational approaches to decision making Bounded Rationality – behave rationally within the parameters參數(shù) of a simplified decisionmaking process that is limited by an individual’s ability to process information – satisfice滿意 accept solutions that are “good enough” Is a mon error mitted in the DM process? escalation of mitment increased mitment to a previous decision despite evidence that it may have been wrong ? refusal to admit that the initial decision may have been flawed 613 13 6 5,Explain the role that intuition plays in the decisionmaking process Role of Intuition – intuitive decision making subconscious process of making decisions on the basis of experience and accumulated judgment ? does not rely on a systematic or thorough analysis of the problem ? generally plements a rational analysis 614 14 6 What Is Intuition? Decisions based on experience Decisions based on feelings and emotions Decisions based on ethical values or culture Decisions based on subconscious data Decisions based on skills, knowledge, or training Intuition Affect initiated decisions Experienced based decisions Values or ethicsbased decisions Subconscious mental processing Cognitive認(rèn)知的 based decisions 615 15 6 6,Identify the two types of decision problems and the two types of decisions that are used to solve them Types of Problems and Decisions – WellStructured Problems straightforward, familiar, and easily defined – Programmed Decisions used to address structured problems –minimize the need for managers to use discretion –facilitate anizational efficiency ? procedure series of interrelated sequential steps順序的步驟 used to respond to a structured problem ? rule explicit 清楚的 statement of what to do or not to do ? policy guidelines or parameters for decision making 616 16 6 6,Identify the two types of decision problems and the two types of decisions that are used to solve them Types of Problems and Decisions (cont.) – PoorlyStructured Problems new, un