【正文】
Chapter 06 DECISION MAKING: THE ESSENCE OF THE MANAGER’S JOB 61 1 6 Learning Objectives You should learn to: 1,Outline the steps in the decisionmaking process 2,Explain why decision making is so pervasive in anizations 3,Describe the rational decision maker 4,Contrast the perfectly rational and bounded rational approaches to decision making 5,Explain the role that intuition plays in the decisionmaking process 62 2 6 Learning Objectives (cont.) You should learn to: 6,Identify the two types of decision problems and the two types of decisions that are used to solve them 7,Differentiate the decision conditions of certainty, risk, and uncertainty 8,Describe the different decisionmaking styles 63 3 6 Decisions – choices from two or more alternatives – all anizational members make decisions DecisionMaking Process – a prehensive, 8step process – Step 1 Identifying a Problem ? problem discrepancy between an existing and a desired state of affairs –must be such that it exerts pressure to act –manager is unlikely to characterize a situation as a problem unless s/he has necessary resources to act管理者不太可能將某些事情作為問題,如果他們不具有采取行動(dòng)的必要資源 1,Outline the steps in the decisionmaking process 64 4 6 The DecisionMaking Process Problem Identification “My salespeople need new puters” Identification of Decision Criteria Price Weight Warranty Screen type Reliability Screen size Allocation of Weights to Criteria Reliability 10 Screen size 8 Warranty 5 Weight 5 Price 4 Screen type 3 Development of Alternatives Acer Compaq Gateway HP Micromedia NEC Sony Toshiba Implementation of an Alternative Gateway Evaluation of Decision Effectiveness Analysis of Alternatives Acer Compaq Gateway HP Micromedia NEC Sony Toshiba Selection of an Alternative Acer Compaq Gateway HP Micromedia NEC Sony Toshiba 65 169。 Prentice Hall, 2023 5 6 DecisionMaking Process (cont.) – Step 2 Identifying Decision Criteria ? decision criteria