國際商務(wù)策略競(jìng)爭分析英文(編輯修改稿)
2025-03-25 14:38 本頁面
【文章內(nèi)容簡介】 than 40,000 factories in South China employing four million workers ? To take advantage of specialized sources in different countries best quality ? To take advantage of cost variations across countries least cost sources ? To take advantage of location minimize transportcosts, transaction costs, and tariffs 18 ? Examples: Dairy Farm, Shell, Zara ? Growth: access to additional customers ? Develop global brands ? Coordination economies from centralized regional warehouses and production facilities ? Provide access to sourcing work – Enhances value of supplier contacts by expansion of distribution ? Lower transaction costs for suppliers who deal with fewer distributors ? Lower risk from pooling demand fluctuations Global work strategy: The global store 19 Global work strategy ? Network effects: Number of members can affect the value of most of existing links ? Architecture: Structure of the work affects costs and performance (hubandspoke versus pointtopoint) ? Companies should capture the value created by their work anizing activities ? Networks are mechanisms for delivering all kinds of services, such as entertainment and information, rather than physical products. “Access is being a potent conceptual tool for rethinking our world view as well as our economic view, making it the single most powerful metaphor of the ing age.” Jeremy Rivkin The Age of Access 20 Global work strategy Partner works ? Achieve global scale ? Members focus on their region ? Reduce petition by avoiding duplication of facilities and operations ? Avoid government restrictions on ownership and market dominance ? Technology standard setting ? Complements in production ? Complements in demand (game players and games) 21 Global work strategy Partner works: Global reach British Airways / American Airlines ? Provide 60% of all transatlantic services ? Alliance that Revolves Around You ? ONEWORLD members: Iberia, Cathay Pacific, Quantas, Finnair, Aer Lingus, Lan Airlines (Chile) ? The airlines cooperate on scheduling and ticketing, frequent flyer programs, airport clubs, baggage handling, customer service ? Competitive response to the STAR ALLIANCE from United, Lufthansa, SAS, Air Canada and Thai Airways (210,000 Employees, flights to 578 cities in 106 countries) ? 600 destinations in 135 countries around the world, operating over 8000 flights daily, 230 million passengers/year 22 Global work strategy Partner works: Technology standards Mobile phone operating system: Owners 23 Global work strategy Partner works: Technology standards Mobile phone operating system: Licensees 24 Global work strategy Partner works: Technology standards ? Software licensing pany ? Open standard operating system ? First open Symbian OS phone (in 2023): Nokia 9210 Communicator ? About 85% market share ? Standardsetting work 25 Global work strategy Franchise works Advantages ? Rapid international growth ? Local ownership ? Local
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