產(chǎn)業(yè)競(jìng)爭(zhēng)分析與策略管理(編輯修改稿)
2025-03-05 20:43 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 Stakeholder analysisWho matters, how muchl Customers, suppliers, owners, workers, munity groups, governmentl At core, strategic, or environmental levelsWhat matters, why and whenl What is at stake for the stakeholders? Why do they care? When and how might they act?l What is at stake for the firm? What are the likely impacts on the firm? Why? When?Response options l Cooperate, pete, coopt(現(xiàn)有成員 )將 ...選為新成員 。增補(bǔ) ...為新成員 , cut out...3/3/2023 23Environmental AnalysisPEST(PESTE) Analysis Framework3/3/2023 24942 休閒產(chǎn)業(yè)分析 張弘宗3/3/2023 253/3/2023 26What is PEST Analysis?PEST analysis is very important environmental analysis tool that should be continuous and feed all aspects of analysis. The environmental factors is made up from:1. The internal environment . staff (or internal customers), office technology, wages and finance, etc. 2. The microenvironment . our external customers, agents and distributors, suppliers, our petitors, etc. 3. The macroenvironment . Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces. These are known as PEST factors. 3/3/2023 27Driving Forces: PESTE Analysisl Political / legall Economicl Socio culturall Technologicall Ecological3/3/2023 28STEEP analysisMacroenvironmentEconomicForcesEcologicalForcesSocioculturalForcesTechnologicalForcesPoliticalForcesFirm/OrganizationStructureCultureCompetencies ResourcesOperatingEnvironmentTrade AssociationRegulatorsUnion/employeesCompetitorsCreditors SuppliersCustomersCommunitiesStockholders3/3/2023 29Political / legal factorsl Monopolies legislation,deregulationl Environmental protection lawsl Foreign trade regulationsl Employment lawl Government stabilityl Taxation3/3/2023 30Economic factorsl Business cyclesl Interest ratesl Money supplyl Inflationl Unemploymentl Energy costs3/3/2023 31Socio cultural factorsl Population demographicsl Ine distributionl Social mobilityl Lifestyle changesl Attitudesl Consumerism
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1