【文章內(nèi)容簡介】 ds of market economy, provide marketable, high market shares and potential education service products. ? 獨創(chuàng)性 (Originality) Creativeness ? 專業(yè)開發(fā)、課程設(shè)置、教學內(nèi)容和教學方法具有創(chuàng)新性甚至獨創(chuàng)性 。 ? Professional development, curriculum, teaching content and teaching method are innovative even originality. ? 卓越性 (Excellence) ? 教育產(chǎn)品品質(zhì)卓越，再生能力強，不容易被其他學校 “ 研制 ” 或模仿即完全的不可替代性。 ? The education product’s quality is excellent, it’s ability to regeneration is strong. Other schools can not develop or imitate . It means this kind of education product is irreplaceable pletely. 實施學校品牌策略，創(chuàng)建知名教育品牌 Implement school brand strategy, creat the wellknown education brand ? 根據(jù) 自身的條件、特點和教育資源 的比較優(yōu)勢，制定學校的發(fā)展規(guī)劃和人才培養(yǎng)目標，明確辦學思想和辦學方向， 充分利用已有的辦學優(yōu)勢和品牌效應以及現(xiàn)有品牌對學生的滲透作用，進一步擴大社會影響，增強辦學后勁。 ? According to Its own conditions, characteristics and educational resources? parative advantages to make the school39。s development planning and personnel training goal, clear thinking and direction of running schools, making full use of existed educational advantages as well as existed brands influence and brand peration in the students, further expand the social impact, enhance the educational potential. ? 要通過 名師、名專業(yè)等良好品牌形象和知名度 ，并通過其 良好示范和輻射作用， 帶動其他教師、其他專業(yè)滾動發(fā)展，實現(xiàn)品牌效應的對內(nèi)延伸和對外擴張 ，增強學校的整體實力。 ? Through good brand image and awareness such as teachers, professionals and their good examples and radiation, lead other teachers and other professionals thus promote their development, achieve brand effects of internal extension and external expansion, and enhance the school?s overall strength. ? 以 科學管理 為前提，不斷提高自身的應變能力和創(chuàng)新能力。 ? PremislIing with scientific management, continuously improve their adaptability and innovation. ? 要以 廣告宣傳 為先導，逐步提高自己的知名度和美譽度。 ? As a guide to the advertising, and gradually improve their visibility and reputation （二）充分利用傳媒推介學校品牌，奠定公眾心理信賴度和忠誠度 (Making full use of media to promote the school brand, and fix the public psychological trust and loyalty) ? 創(chuàng)立一個完整的識別系統(tǒng) (Creating a plete recognition system) ? 學校形象識別系統(tǒng)由三個子系統(tǒng)組合而成： ? 1）理念識別系統(tǒng) （ Mind identity system, MIS)，是指 一個學校教育理念的定位，形成學校具有個性的教育理念，以區(qū)別于其他同類學校的動態(tài)和定勢，從而創(chuàng)立學校在公眾中的形象 。 ? Mind identity system is a position of school education concept which form characteristics education concepts that are different from dynamic and situation of other similar schools so as to create the school’s image in the public. ? 2）行為識別系統(tǒng) （ Behavior identity system, BIS)，是指在學校教育理念的指導下，所形成的一系列 有別于其他學校的教育和教學活動。它主要包括學校發(fā)展戰(zhàn)略的制定、教育發(fā)展目標的確立，以及由此而派生出的學校管理方法和風格，組織機構(gòu)的設(shè)置，專業(yè)的發(fā)展方向，學生的培養(yǎng)目標、培養(yǎng)規(guī)格，師生員工的各種行為規(guī)范 等。 ? Behavior identity system refers to form a series of school education and teaching activities that are different from others under the guidance of school education concept,. It includes formulation of school development strategy, establishment of education development goals and the method and style of school management, the setting of the anization, the direction of professional development, and the students39。 training objectives as well as scale and the behavior standards of all kinds of the teachers ,students and staffs. ? 3）視覺識別系統(tǒng) （ Visual identity system, VIS),是指在學校教育理念的確立和發(fā)展戰(zhàn)略的制定的基礎(chǔ)上，運用視覺傳達設(shè)計的方法，根據(jù)和一切學校教育、教學活動有關(guān)的媒體的要求， 設(shè)計出交流的識別符號，以刻畫學校的個性，體現(xiàn)學校的精神，突出學校特征，使學校內(nèi)外公眾對學校產(chǎn)生一致的認同感 。 ? Visual identity system bases on the establishment of school education concept and it’s development strategy, According to all the school education and teaching activities which relate with the media requirements to design the munication identity symbols by using the method of Visual munication design. Thus form the characterizations of school and embody the spirit of school, outstand the feature of school and promote consistent identity of the school .among the public both inside and outside of school. ? 學校的標志主要是 校名、校訓、?；铡⑿８?、校旗、校服以及具有象征意義的建筑物，如圖書館、教學樓、紀念碑、湖光山色 等。 ? 如北京大學的 “ 一塌糊涂 ” 、武漢大學的 “ 東湖 ” 、中山大學的 “ 孫中山先生銅像 ” 等。 ? The sign of the school mainly includes school names, mottos, medals, flags, uniforms, and the symbolic buildings, such as the library, teaching buildings, monuments, lakes and mountains, etc. Such as Peking University “mess” (one tower, one lake, one library) Wuhan university’s “East lake” , Sun yat sen bronze statue of Sun yatsen University, etc. ? 要精心打造學校的識別系統(tǒng)，形成自己的特色。 ? To build schools’ identification system carefully and develop their own characteristics. ? 加強品牌的宣傳和推介 (Strengthen the brand propaganda and promotion) ? 1）注意傳播品牌特色意義 ，也就是它形象化的內(nèi)涵， 重點放在品牌的理念上，可通過簡潔而引人的口號來概括 。 (Noting that the brand spread’s characteristics, meaning, that is, its figurative meaning, focus on the brand concept, introduced by simple slogans to summarize. ) ? 2）通過宣傳一種有代表性的特色來間接地樹立品牌 。 特色是宣傳的主角 ，這就要求學校要創(chuàng)造出一種能傳達整個