imi消費(fèi)行為與生活形態(tài)(編輯修改稿)
2025-03-04 08:21 本頁面
【文章內(nèi)容簡介】 but also size of the market you want to survey ? 我們的年鑒包括了所有您制定提案所需要的數(shù)據(jù)支持 Our yearbook includes all the data you need to write those proposals 增加了生活態(tài)度的調(diào)查 Added value of attitudes ? 為了更好地服務(wù)于我們共同的客戶，我們要更加深入地了解當(dāng)?shù)叵M(fèi)者為什么這樣做和如何去做 To better serve your clients and our clients we go beyond possession to understand the why and the how ? 對于不同產(chǎn)品的品類我們都有一系列觀點(diǎn)來更好地區(qū)分中國社會形態(tài) For each category of product we have a series of attitude statements to better segment Chinese society – 形態(tài)區(qū)分的結(jié)果 Segmentation results – 生活態(tài)度分析 Attitude analysis – 以及很多有參考價(jià)值的信息加入到你的提案當(dāng)中 A great value to add in proposals 有目共睹的結(jié)果 （ Actionable results） ? IMI年鑒提供的信息可以使您的調(diào)查報(bào)告更加完善 The data from our yearbook can easily be integrated in your research ? 調(diào)查報(bào)告將滿足你的客戶的迫切需要 To deliver results that will make a difference to your clients 數(shù)據(jù)已經(jīng)在您面前 The information is already here ? 所有您的客戶都需要很多信息 For all your clients needing to – 預(yù)測一個(gè)或多個(gè)市場 Size up one or several market – 評估不同競爭對手的市場份額 Evaluate the market shares of different petitors – 了解與競爭對手相關(guān)的品牌的使用情況 Understand the usages of their brand versus the petitors – 還有更多 And much more ? 這些信息我們已經(jīng)具備了 The information is already available ! 案例：酒類產(chǎn)品 Example, the alcohol sector 酒類，一個(gè)新品牌面對的市場Alcohol, a market with a new er 0%10%20%30%40%50%1999 2023 2023 2023WineBeerHard liquor數(shù)據(jù)來源：北京市場飲用頻率為每月至少喝一次 Consumption at least once a month in Beijing 葡萄酒消費(fèi)量比 2023年下降了 % The wine consumption decrease % pare with 2023 2個(gè)品牌在市場當(dāng)中占主導(dǎo)地位A market dominated by 2 brands Chinese redwine31%Great Wall16%Others23%Fengshou9%Great wallhuaxia8%Guihuachen7%Zhangyu6%最常飲用的葡萄酒品牌 Most frequently used brands 只有 19%的消費(fèi)者 沒有固定的飲用品 牌 With only 19% of the Consumers not having a preferred brand 主要消費(fèi)者 With high value consumers 0% 10% 20% 30% 40%500 orbelow501100010012023over 2023HeavyconusmersBijing 與總?cè)丝谙啾龋囟认M(fèi)者的收入劃分（每周至少飲用一次） Ine spread of heavy consumers (at least once a week) versus general population 我們的目標(biāo)消費(fèi)者是收入超過 1000元的顧客 Our target is the people who ine is more than RMB 1,000 我們可以得到更多 More than just eyeballs ? IMI使用方法 IMI follows the usages of – 了解某產(chǎn)品的所屬品類和相關(guān)服務(wù)（包含旅游業(yè)，快速流通領(lǐng)域產(chǎn)品和媒介接觸習(xí)慣） 9 category of products and services (including tourism, fmcg goods, media habits …) – 涉及 5,49
研究報(bào)告相關(guān)推薦
鄂ICP備17016276號-1