營(yíng)銷倫理與社會(huì)責(zé)任(編輯修改稿)
2025-02-02 00:48 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 主義 ? 環(huán)境可持續(xù)發(fā)展 ?污染預(yù)防 ?產(chǎn)品功用 ?新的環(huán)保技術(shù) ?可持續(xù)發(fā)展理念 Citizen Public Actions to Regulate Marketing 公民和公從眾規(guī)范營(yíng)銷行為的活動(dòng) 10 ? Public Actions to Regulate Marketing ? Major legal issues affect every area of marketing management, including: ? Selling and advertising decisions ? Channel decisions ? Product decisions ? Packaging decisions ? Price decisions ? Competitive reaction decisions ? 規(guī)范市場(chǎng)營(yíng)銷的公眾行為 ? 營(yíng)銷管理的各方法都受法規(guī)的影響，包括： ? 銷售和廣告決策 ? 分銷渠道決策 ? 產(chǎn)品決策 ? 包括決策 ? 價(jià)格決策 ? 競(jìng)爭(zhēng)關(guān)系決策 Citizen Public Actions to Regulate Marketing 公民和公從眾規(guī)范營(yíng)銷行為的活動(dòng) 11 ? ConsumerOriented Marketing ? Innovative Marketing ? Value Marketing ? Societal Marketing ? SenseofMission Marketing ? 顧客導(dǎo)向的市場(chǎng)營(yíng)銷 ? 創(chuàng)新性市場(chǎng)營(yíng)銷 ? 價(jià)值營(yíng)銷 ? 社會(huì)營(yíng)銷 ? 使命感導(dǎo)向的市場(chǎng)營(yíng)銷 Enlightened Marketing 啟迪營(yíng)銷 12 Business Actions Toward Socially Responsible Marketing 走向?qū)ι鐣?huì)負(fù)責(zé)的市場(chǎng)營(yíng)銷 ? Enlightened Marketing ? CustomerOriented Marketing: ? Companies view and anize their marketing activities from the consumer’s point of view. ? Innovative Marketing: ? Companies seek real product and marketing improvements. ? 啟迪營(yíng)銷 ? 顧客導(dǎo)向的市場(chǎng)營(yíng)銷： ?公司從顧客的觀點(diǎn)來(lái)看待并組織它的市場(chǎng)營(yíng)銷活動(dòng) ? 創(chuàng)新營(yíng)銷： ?公司不斷尋求真正的產(chǎn)品和營(yíng)銷改進(jìn) 13 ? Enlightened Marketing ? Value Marketing: ? Companies put most of their resources into valuebuilding marketing investments. ? SenseofMission Marketing: ? Companies define their mission in broad social terms rather than in narrow product terms. ? 啟迪營(yíng)銷 ? 價(jià)值營(yíng)銷： ? 公司將大部分資源放在創(chuàng)立價(jià)值的營(yíng)銷投
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