營銷倫理與社會責任(編輯修改稿)
2025-02-02 00:48 本頁面
【文章內容簡介】 主義 ? 環(huán)境可持續(xù)發(fā)展 ?污染預防 ?產(chǎn)品功用 ?新的環(huán)保技術 ?可持續(xù)發(fā)展理念 Citizen Public Actions to Regulate Marketing 公民和公從眾規(guī)范營銷行為的活動 10 ? Public Actions to Regulate Marketing ? Major legal issues affect every area of marketing management, including: ? Selling and advertising decisions ? Channel decisions ? Product decisions ? Packaging decisions ? Price decisions ? Competitive reaction decisions ? 規(guī)范市場營銷的公眾行為 ? 營銷管理的各方法都受法規(guī)的影響，包括： ? 銷售和廣告決策 ? 分銷渠道決策 ? 產(chǎn)品決策 ? 包括決策 ? 價格決策 ? 競爭關系決策 Citizen Public Actions to Regulate Marketing 公民和公從眾規(guī)范營銷行為的活動 11 ? ConsumerOriented Marketing ? Innovative Marketing ? Value Marketing ? Societal Marketing ? SenseofMission Marketing ? 顧客導向的市場營銷 ? 創(chuàng)新性市場營銷 ? 價值營銷 ? 社會營銷 ? 使命感導向的市場營銷 Enlightened Marketing 啟迪營銷 12 Business Actions Toward Socially Responsible Marketing 走向對社會負責的市場營銷 ? Enlightened Marketing ? CustomerOriented Marketing: ? Companies view and anize their marketing activities from the consumer’s point of view. ? Innovative Marketing: ? Companies seek real product and marketing improvements. ? 啟迪營銷 ? 顧客導向的市場營銷： ?公司從顧客的觀點來看待并組織它的市場營銷活動 ? 創(chuàng)新營銷： ?公司不斷尋求真正的產(chǎn)品和營銷改進 13 ? Enlightened Marketing ? Value Marketing: ? Companies put most of their resources into valuebuilding marketing investments. ? SenseofMission Marketing: ? Companies define their mission in broad social terms rather than in narrow product terms. ? 啟迪營銷 ? 價值營銷： ? 公司將大部分資源放在創(chuàng)立價值的營銷投
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