【總結(jié)】MarketingManagementUnderstandingConsumerBehaviorConsumerBehaviorDifferentTypesofBuyingMotivesDifferentBuyingRolesDeveloping7O'sFrameworkforUnderstandingConsumerBeh
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【總結(jié)】管理學(xué)Management第一章管理活動(dòng)與管理理論第一節(jié)管理活動(dòng)主要內(nèi)容?以管理理論的產(chǎn)生與發(fā)展為主線,?掌握管理的定義、職能;?在此基礎(chǔ)上,討論研究和學(xué)習(xí)管理學(xué)的方法。?了解中外早期的管理思想,?理解管理理論的發(fā)展;第一章管理活動(dòng)與管理理論管理活動(dòng)1
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【總結(jié)】營銷的意義與重要性第1章第1章營銷的意義與重要性本章將帶領(lǐng)各位讀者了解,科特勒如何以獨(dú)特的觀點(diǎn)分析和解讀營銷的意義與重要性,讓大家對(duì)科特勒的營銷理念有基本的了解。第2章營銷的計(jì)劃通過分析與市場調(diào)查等各種方式制定營銷計(jì)劃,學(xué)習(xí)有效的營銷手法。第3章營銷戰(zhàn)略與戰(zhàn)術(shù)的執(zhí)行步驟學(xué)習(xí)細(xì)分市場、目標(biāo)市場選擇、市場定位等戰(zhàn)
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【總結(jié)】MARKETINGMANAGEMENT12theditionKotlerKeller16ManagingRetailing,Wholesaling,andLogistics16-2ChapterQuestions?Whatmajortypesofmarketingintermediaries
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【總結(jié)】MARKETINGMANAGEMENT12thedition15DesigningandManagingValueNetworksandChannelsKotlerKeller15-2ChapterQuestions?Whatisamarketingchannelsystemandva
【總結(jié)】MARKETINGMANAGEMENT12thedition3GatheringInformationandScanningtheEnvironmentKotlerKeller3-2ChapterQuestions_1?Whataretheponent
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【總結(jié)】MARKETINGMANAGEMENT12thedition7AnalyzingBusinessMarketsKotlerKeller7-2ChapterQuestions?Whatisthebusinessmarket,andhowdoesitdifferfromtheconsumermar
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【總結(jié)】MARKETINGMANAGEMENT12thedition5CreatingCustomerValue,Satisfaction,andLoyaltyKotlerKeller5-2ChapterQuestions?Whatarecustomervalue,satisfaction,andlo
【總結(jié)】I篇認(rèn)識(shí)營銷管理第一章評(píng)價(jià)營銷在組織行為中的關(guān)鍵作用企業(yè)當(dāng)今面臨著幾個(gè)主要的挑戰(zhàn)。技術(shù)與通信進(jìn)步使全世界各國走到一起進(jìn)入全球經(jīng)濟(jì)。同時(shí),許多國家仍然貧困,富國與窮國的差距在增加。公司必須對(duì)市場趨勢(shì)作出響應(yīng),并對(duì)環(huán)境保護(hù)負(fù)有責(zé)任。如果它們想在全球市場上取得成功的話,它們必須以顧客為中心。營銷是個(gè)人和集體通過創(chuàng)造提供出售,并同別人自由交換產(chǎn)品和價(jià)值,以獲得其所欲之物的一種社會(huì)
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【總結(jié)】MARKETINGMANAGEMENT12thedition9CreatingBrandEquityKotlerKeller9-2ChapterQuestions?Whatisabrandandhowdoesbrandingwork??Whatisbrandequity??How
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【總結(jié)】MARKETINGMANAGEMENT12thedition13DesigningandManagingServicesKotlerKeller13-2ChapterQuestions?Whatarethecharacteristicsofproductsandhowcantheybeclass
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【總結(jié)】MARKETINGMANAGEMENT12theditionKotlerKeller17DesigningandManagingIntegratedMarketingCommunications17-2ChapterQuestions?Whatistheroleofmarketingm
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【總結(jié)】MARKETINGMANAGEMENT12thedition10CraftingtheBrandPositioningKotlerKeller10-2ChapterQuestions?Howcanafirmchooseandmunicateaneffectivepositioninginthe
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