kotler13_basic_marketingmanagement課件(編輯修改稿)
2024-11-12 16:21 本頁面
【文章內(nèi)容簡介】 lity ? Inseparability ? Variability ? Perishability 138 Physical Evidence and Presentation ? Place ? People ? Equipment ? Communication material ? Symbols ? Price 139 How to Increase Quality Control ? Invest in good hiring and training procedures ? Standardize the serviceperformance process ? Monitor customer satisfaction 1310 Matching Demand and Supply Demand side ? Differential pricing ? Nonpeak demand ? Complementary services ? Reservation systems Supply side ? Parttime employees ? Peaktime efficiency ? Increased consumer participation
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