【總結】MarketingManagementUnderstandingConsumerBehaviorConsumerBehaviorDifferentTypesofBuyingMotivesDifferentBuyingRolesDeveloping7O'sFrameworkforUnderstandingConsumerBeh
2025-01-19 15:44
【總結】管理學Management第十二章激勵第一節(jié)激勵原理第十一章小結?領導的內(nèi)涵?領導和管理、領導的作用、領導權利的來源?領導風格類型?按權力運用方式:集權式、民主式?按創(chuàng)新方式:魅力型、變革型?按思維方式:事務型、戰(zhàn)略型?領導的理論?
2025-02-27 19:58
【總結】營銷的意義與重要性第1章第1章營銷的意義與重要性本章將帶領各位讀者了解,科特勒如何以獨特的觀點分析和解讀營銷的意義與重要性,讓大家對科特勒的營銷理念有基本的了解。第2章營銷的計劃通過分析與市場調(diào)查等各種方式制定營銷計劃,學習有效的營銷手法。第3章營銷戰(zhàn)略與戰(zhàn)術的執(zhí)行步驟學習細分市場、目標市場選擇、市場定位等戰(zhàn)
2025-01-13 08:19
2025-01-13 07:45
2025-01-13 08:37
【總結】MARKETINGMANAGEMENT12theditionKotlerKeller16ManagingRetailing,Wholesaling,andLogistics16-2ChapterQuestions?Whatmajortypesofmarketingintermediaries
2024-10-18 15:18
【總結】MARKETINGMANAGEMENT12thedition15DesigningandManagingValueNetworksandChannelsKotlerKeller15-2ChapterQuestions?Whatisamarketingchannelsystemandva
【總結】MARKETINGMANAGEMENT12thedition3GatheringInformationandScanningtheEnvironmentKotlerKeller3-2ChapterQuestions_1?Whataretheponent
2024-10-18 15:17
【總結】MARKETINGMANAGEMENT12thedition7AnalyzingBusinessMarketsKotlerKeller7-2ChapterQuestions?Whatisthebusinessmarket,andhowdoesitdifferfromtheconsumermar
2024-10-18 15:34
【總結】MARKETINGMANAGEMENT12thedition5CreatingCustomerValue,Satisfaction,andLoyaltyKotlerKeller5-2ChapterQuestions?Whatarecustomervalue,satisfaction,andlo
【總結】MARKETINGMANAGEMENT12thedition1DefiningMarketingforthe21stCenturyKotlerKeller1-2ChapterQuestions?Whyismarketingimportant??Whatisthescopeofma
2024-10-18 15:30
【總結】I篇認識營銷管理第一章評價營銷在組織行為中的關鍵作用企業(yè)當今面臨著幾個主要的挑戰(zhàn)。技術與通信進步使全世界各國走到一起進入全球經(jīng)濟。同時,許多國家仍然貧困,富國與窮國的差距在增加。公司必須對市場趨勢作出響應,并對環(huán)境保護負有責任。如果它們想在全球市場上取得成功的話,它們必須以顧客為中心。營銷是個人和集體通過創(chuàng)造提供出售,并同別人自由交換產(chǎn)品和價值,以獲得其所欲之物的一種社會
2025-04-16 07:32
【總結】MARKETINGMANAGEMENT12thedition9CreatingBrandEquityKotlerKeller9-2ChapterQuestions?Whatisabrandandhowdoesbrandingwork??Whatisbrandequity??How
2025-01-06 06:21
【總結】MARKETINGMANAGEMENT12thedition13DesigningandManagingServicesKotlerKeller13-2ChapterQuestions?Whatarethecharacteristicsofproductsandhowcantheybeclass
2024-10-16 16:21
【總結】MARKETINGMANAGEMENT12theditionKotlerKeller17DesigningandManagingIntegratedMarketingCommunications17-2ChapterQuestions?Whatistheroleofmarketingm
2024-10-18 15:23