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【總結(jié)】管理學(xué)Management第十二章激勵(lì)第一節(jié)激勵(lì)原理第十一章小結(jié)?領(lǐng)導(dǎo)的內(nèi)涵?領(lǐng)導(dǎo)和管理、領(lǐng)導(dǎo)的作用、領(lǐng)導(dǎo)權(quán)利的來(lái)源?領(lǐng)導(dǎo)風(fēng)格類(lèi)型?按權(quán)力運(yùn)用方式:集權(quán)式、民主式?按創(chuàng)新方式:魅力型、變革型?按思維方式:事務(wù)型、戰(zhàn)略型?領(lǐng)導(dǎo)的理論?
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【總結(jié)】MARKETINGMANAGEMENT12thedition5CreatingCustomerValue,Satisfaction,andLoyaltyKotlerKeller5-2ChapterQuestions?Whatarecustomervalue,satisfaction,andlo
【總結(jié)】MARKETINGMANAGEMENT12thedition1DefiningMarketingforthe21stCenturyKotlerKeller1-2ChapterQuestions?Whyismarketingimportant??Whatisthescopeofma
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【總結(jié)】I篇認(rèn)識(shí)營(yíng)銷(xiāo)管理第一章評(píng)價(jià)營(yíng)銷(xiāo)在組織行為中的關(guān)鍵作用企業(yè)當(dāng)今面臨著幾個(gè)主要的挑戰(zhàn)。技術(shù)與通信進(jìn)步使全世界各國(guó)走到一起進(jìn)入全球經(jīng)濟(jì)。同時(shí),許多國(guó)家仍然貧困,富國(guó)與窮國(guó)的差距在增加。公司必須對(duì)市場(chǎng)趨勢(shì)作出響應(yīng),并對(duì)環(huán)境保護(hù)負(fù)有責(zé)任。如果它們想在全球市場(chǎng)上取得成功的話,它們必須以顧客為中心。營(yíng)銷(xiāo)是個(gè)人和集體通過(guò)創(chuàng)造提供出售,并同別人自由交換產(chǎn)品和價(jià)值,以獲得其所欲之物的一種社會(huì)
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【總結(jié)】MARKETINGMANAGEMENT12theditionKotlerKeller17DesigningandManagingIntegratedMarketingCommunications17-2ChapterQuestions?Whatistheroleofmarketingm
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