kotler16_basic_marketingmanagement課件(編輯修改稿)
2024-11-14 15:18 本頁面
【文章內(nèi)容簡介】 Define the category Figure out its role Set goals Choose the audience Implement the plan Figure out tactics Assess performance 1610 Retailer Services Mix ? Prepurchase services ? Postpurchase services ? Ancillary services 1611 Location Decision ? General business districts ? Regional shopping centers ? Community shopping centers ? Strip malls ? Location within a larger store 1612 Indicators of Sales Effectiveness ? Number of people passing by location ? Percentage who enter store ? Percentage of those who enter who also buy ? Average amount spent per sale 1613 Trends in Retailing ? New
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