kotler15_basic_marketingmanagement課件(編輯修改稿)
2024-11-14 15:18 本頁面
【文章內容簡介】 and offline purchases 157 Should the 4 P’s be replaced? ? Solutions ? Information ? Value ? Access 158 Channel Member Functions ? Gather information ? Develop and disseminate persuasive munications ? Reach agreements on price and terms ? Acquire funds to finance inventories ? Assume risks ? Provide for storage ? Provide for buyers’ payment of their bills ? Oversee actual transfer of ownership 159 Designing a Marketing Channel System ? Analyze customer needs ? Establish channel objectives ? Identify
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