[管理學(xué)]marketingmanagement-資料下載頁(yè)

【總結(jié)】MarketingManagementUnderstandingConsumerBehaviorConsumerBehaviorDifferentTypesofBuyingMotivesDifferentBuyingRolesDeveloping7O'sFrameworkforUnderstandingConsumerBeh

2025-01-19 15:44

[精選]科特勒營(yíng)銷(xiāo)管理-資料下載頁(yè)

【總結(jié)】營(yíng)銷(xiāo)的意義與重要性第1章第1章?tīng)I(yíng)銷(xiāo)的意義與重要性本章將帶領(lǐng)各位讀者了解，科特勒如何以獨(dú)特的觀點(diǎn)分析和解讀營(yíng)銷(xiāo)的意義與重要性，讓大家對(duì)科特勒的營(yíng)銷(xiāo)理念有基本的了解。第2章?tīng)I(yíng)銷(xiāo)的計(jì)劃通過(guò)分析與市場(chǎng)調(diào)查等各種方式制定營(yíng)銷(xiāo)計(jì)劃，學(xué)習(xí)有效的營(yíng)銷(xiāo)手法。第3章?tīng)I(yíng)銷(xiāo)戰(zhàn)略與戰(zhàn)術(shù)的執(zhí)行步驟學(xué)習(xí)細(xì)分市場(chǎng)、目標(biāo)市場(chǎng)選擇、市場(chǎng)定位等戰(zhàn)

2025-01-13 08:19

[精選]科特勒營(yíng)銷(xiāo)管理培訓(xùn)課件-資料下載頁(yè)

【總結(jié)】營(yíng)銷(xiāo)的意義與重要性第1章第1章?tīng)I(yíng)銷(xiāo)的意義與重要性本章將帶領(lǐng)各位讀者了解，科特勒如何以獨(dú)特的觀點(diǎn)分析和解讀營(yíng)銷(xiāo)的意義與重要性，讓大家對(duì)科特勒的營(yíng)銷(xiāo)理念有基本的了解。第2章?tīng)I(yíng)銷(xiāo)的計(jì)劃通過(guò)分析與市場(chǎng)調(diào)查等各種方式制定營(yíng)銷(xiāo)計(jì)劃，學(xué)習(xí)有效的營(yíng)銷(xiāo)手法。第3章?tīng)I(yíng)銷(xiāo)戰(zhàn)略與戰(zhàn)術(shù)的執(zhí)行步驟學(xué)習(xí)細(xì)分市場(chǎng)、目標(biāo)市場(chǎng)選擇、市場(chǎng)定位等戰(zhàn)

2025-01-13 07:45

[精選]科特勒營(yíng)銷(xiāo)管理ppt-資料下載頁(yè)

【總結(jié)】營(yíng)銷(xiāo)的意義與重要性第1章第1章?tīng)I(yíng)銷(xiāo)的意義與重要性本章將帶領(lǐng)各位讀者了解，科特勒如何以獨(dú)特的觀點(diǎn)分析和解讀營(yíng)銷(xiāo)的意義與重要性，讓大家對(duì)科特勒的營(yíng)銷(xiāo)理念有基本的了解。第2章?tīng)I(yíng)銷(xiāo)的計(jì)劃通過(guò)分析與市場(chǎng)調(diào)查等各種方式制定營(yíng)銷(xiāo)計(jì)劃，學(xué)習(xí)有效的營(yíng)銷(xiāo)手法。第3章?tīng)I(yíng)銷(xiāo)戰(zhàn)略與戰(zhàn)術(shù)的執(zhí)行步驟學(xué)習(xí)細(xì)分市場(chǎng)、目標(biāo)市場(chǎng)選擇、市場(chǎng)定位等戰(zhàn)

2025-01-13 08:37

kotler16_basic_marketingmanagement課件-資料下載頁(yè)

【總結(jié)】MARKETINGMANAGEMENT12theditionKotlerKeller16ManagingRetailing,Wholesaling,andLogistics16-2ChapterQuestions?Whatmajortypesofmarketingintermediaries

2024-10-18 15:18

kotler15_basic_marketingmanagement課件-資料下載頁(yè)

【總結(jié)】MARKETINGMANAGEMENT12thedition15DesigningandManagingValueNetworksandChannelsKotlerKeller15-2ChapterQuestions?Whatisamarketingchannelsystemandva

2024-10-18 15:18

kotler03_basic_marketingmanagement課件-資料下載頁(yè)

【總結(jié)】MARKETINGMANAGEMENT12thedition3GatheringInformationandScanningtheEnvironmentKotlerKeller3-2ChapterQuestions_1?Whataretheponent

2024-10-18 15:17

kotler07_basic_marketingmanagement課件-資料下載頁(yè)

【總結(jié)】MARKETINGMANAGEMENT12thedition7AnalyzingBusinessMarketsKotlerKeller7-2ChapterQuestions?Whatisthebusinessmarket,andhowdoesitdifferfromtheconsumermar

2024-10-18 15:34

kotler05_basic_marketingmanagement課件-資料下載頁(yè)

【總結(jié)】MARKETINGMANAGEMENT12thedition5CreatingCustomerValue,Satisfaction,andLoyaltyKotlerKeller5-2ChapterQuestions?Whatarecustomervalue,satisfaction,andlo

2024-10-18 15:17

kotler01_basic_marketingmanagement課件-資料下載頁(yè)

【總結(jié)】MARKETINGMANAGEMENT12thedition1DefiningMarketingforthe21stCenturyKotlerKeller1-2ChapterQuestions?Whyismarketingimportant??Whatisthescopeofma

2024-10-18 15:30

科特勒——營(yíng)銷(xiāo)管理-資料下載頁(yè)

【總結(jié)】I篇認(rèn)識(shí)營(yíng)銷(xiāo)管理第一章評(píng)價(jià)營(yíng)銷(xiāo)在組織行為中的關(guān)鍵作用企業(yè)當(dāng)今面臨著幾個(gè)主要的挑戰(zhàn)。技術(shù)與通信進(jìn)步使全世界各國(guó)走到一起進(jìn)入全球經(jīng)濟(jì)。同時(shí)，許多國(guó)家仍然貧困，富國(guó)與窮國(guó)的差距在增加。公司必須對(duì)市場(chǎng)趨勢(shì)作出響應(yīng)，并對(duì)環(huán)境保護(hù)負(fù)有責(zé)任。如果它們想在全球市場(chǎng)上取得成功的話，它們必須以顧客為中心。營(yíng)銷(xiāo)是個(gè)人和集體通過(guò)創(chuàng)造提供出售，并同別人自由交換產(chǎn)品和價(jià)值，以獲得其所欲之物的一種社會(huì)

2025-04-16 07:32

kotler09_basic_marketingmanagement課件-資料下載頁(yè)

【總結(jié)】MARKETINGMANAGEMENT12thedition9CreatingBrandEquityKotlerKeller9-2ChapterQuestions?Whatisabrandandhowdoesbrandingwork??Whatisbrandequity??How

2025-01-06 06:21

kotler13_basic_marketingmanagement課件-資料下載頁(yè)

【總結(jié)】MARKETINGMANAGEMENT12thedition13DesigningandManagingServicesKotlerKeller13-2ChapterQuestions?Whatarethecharacteristicsofproductsandhowcantheybeclass

2024-10-16 16:21

kotler17_basic_marketingmanagement課件-資料下載頁(yè)

【總結(jié)】MARKETINGMANAGEMENT12theditionKotlerKeller17DesigningandManagingIntegratedMarketingCommunications17-2ChapterQuestions?Whatistheroleofmarketingm

2024-10-18 15:23

kotler10_basic_marketingmanagement課件-資料下載頁(yè)

【總結(jié)】MARKETINGMANAGEMENT12thedition10CraftingtheBrandPositioningKotlerKeller10-2ChapterQuestions?Howcanafirmchooseandmunicateaneffectivepositioninginthe

2024-10-18 15:21

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