kotler07_basic_marketingmanagement課件(編輯修改稿)
2024-11-14 15:34 本頁面
【文章內(nèi)容簡介】 What decisions do they influence? ? What is their level of influence? ? What evaluation criteria do they use? 79 Types of Business Customers ? Priceoriented ? Solutionoriented ? Goldstandard ? Strategicvalue 710 Handling PriceOriented Customers ? Limit quantity purchased ? Allow no refunds ? Make no adjustments ? Provide no services 711 Purchasing Orientations ? Buying ? Procurement ? Supply chain management 712 ProductRelated Purchasing Processes ? Routine products ? Leverage products ? Strategic products ? Bottleneck products 713 Methods of eProcurement ? Websites anized using vertical hubs ? Websites anized using func
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