【總結(jié)】快樂營銷EnjoyMarketing旅游市場營銷Marketingforhospitalityandtourism第七章旅游目的地營銷管理快樂營銷EnjoyMarketing第一節(jié)旅游目的地營銷概述國外學(xué)術(shù)界對旅游目的地的研究起步較早,成果也相當(dāng)豐富。但明確提出旅游目的地概念
2025-03-05 14:47
【總結(jié)】MarketingManagementUnderstandingConsumerBehaviorConsumerBehaviorDifferentTypesofBuyingMotivesDifferentBuyingRolesDeveloping7O'sFrameworkforUnderstandingConsumerBeh
2025-01-19 15:44
【總結(jié)】管理學(xué)Management第七章戰(zhàn)略性計(jì)劃與計(jì)劃實(shí)施第一節(jié)戰(zhàn)略性愿景和使命陳述第六章小結(jié)?計(jì)劃的概念及其性質(zhì)?計(jì)劃的概念、計(jì)劃與決策、計(jì)劃的性質(zhì)?計(jì)劃的類型?長期計(jì)劃和短期計(jì)劃?業(yè)務(wù)計(jì)劃、財(cái)務(wù)計(jì)劃和人事計(jì)劃?戰(zhàn)略性計(jì)劃和戰(zhàn)術(shù)性計(jì)劃?具體性計(jì)劃和指導(dǎo)性計(jì)劃?程序性
2025-02-27 20:17
【總結(jié)】營銷的意義與重要性第1章第1章營銷的意義與重要性本章將帶領(lǐng)各位讀者了解,科特勒如何以獨(dú)特的觀點(diǎn)分析和解讀營銷的意義與重要性,讓大家對科特勒的營銷理念有基本的了解。第2章營銷的計(jì)劃通過分析與市場調(diào)查等各種方式制定營銷計(jì)劃,學(xué)習(xí)有效的營銷手法。第3章營銷戰(zhàn)略與戰(zhàn)術(shù)的執(zhí)行步驟學(xué)習(xí)細(xì)分市場、目標(biāo)市場選擇、市場定位等戰(zhàn)
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【總結(jié)】MARKETINGMANAGEMENT12theditionKotlerKeller16ManagingRetailing,Wholesaling,andLogistics16-2ChapterQuestions?Whatmajortypesofmarketingintermediaries
2025-10-09 15:18
【總結(jié)】MARKETINGMANAGEMENT12thedition15DesigningandManagingValueNetworksandChannelsKotlerKeller15-2ChapterQuestions?Whatisamarketingchannelsystemandva
【總結(jié)】MARKETINGMANAGEMENT12thedition3GatheringInformationandScanningtheEnvironmentKotlerKeller3-2ChapterQuestions_1?Whataretheponent
2025-10-09 15:17
【總結(jié)】MARKETINGMANAGEMENT12thedition5CreatingCustomerValue,Satisfaction,andLoyaltyKotlerKeller5-2ChapterQuestions?Whatarecustomervalue,satisfaction,andlo
【總結(jié)】MARKETINGMANAGEMENT12thedition1DefiningMarketingforthe21stCenturyKotlerKeller1-2ChapterQuestions?Whyismarketingimportant??Whatisthescopeofma
2025-10-09 15:30
【總結(jié)】MARKETINGMANAGEMENTINCHINAPhilipKotler–KevinLaneKeller–LuTaihong營銷管理(中國版)第Ⅲ篇:選擇價(jià)值第7章識別細(xì)分市場和目標(biāo)市場菲利普·科特勒-凱文·
2025-01-09 06:05
【總結(jié)】I篇認(rèn)識營銷管理第一章評價(jià)營銷在組織行為中的關(guān)鍵作用企業(yè)當(dāng)今面臨著幾個主要的挑戰(zhàn)。技術(shù)與通信進(jìn)步使全世界各國走到一起進(jìn)入全球經(jīng)濟(jì)。同時,許多國家仍然貧困,富國與窮國的差距在增加。公司必須對市場趨勢作出響應(yīng),并對環(huán)境保護(hù)負(fù)有責(zé)任。如果它們想在全球市場上取得成功的話,它們必須以顧客為中心。營銷是個人和集體通過創(chuàng)造提供出售,并同別人自由交換產(chǎn)品和價(jià)值,以獲得其所欲之物的一種社會
2025-04-16 07:32
【總結(jié)】MARKETINGMANAGEMENT12thedition9CreatingBrandEquityKotlerKeller9-2ChapterQuestions?Whatisabrandandhowdoesbrandingwork??Whatisbrandequity??How
2025-01-06 06:21
【總結(jié)】MARKETINGMANAGEMENT12thedition13DesigningandManagingServicesKotlerKeller13-2ChapterQuestions?Whatarethecharacteristicsofproductsandhowcantheybeclass
2025-10-07 16:21