價值鏈討論會(編輯修改稿)
2025-01-28 17:49 本頁面
【文章內(nèi)容簡介】 anada, November 1999NEEDS FOR STRENGTHENING THE CHAIN 需要加強(qiáng)鏈Q(jìng)uality 質(zhì)量Sustainability 長久性Safety安全Health健康A(chǔ)nimal welfare動物福利Low cost strategy低成本策略Chain optimisation鏈最優(yōu)化Market segmentation市場分割 Chain differentiation鏈不同化Product differentiationand shorter life cycles生產(chǎn)不同化和短生命周期Satisfy the need for滿足需要 Integral chain care整體鏈注意Canada, November 1999VALUE CHAIN DEVELOPMENT價值鏈發(fā)展Plantania (potted plants) Skovar (pork) Fresh crate (food and retail)HAK (canned vegetables) Aquazon (fish) KKM (dairy sector) HACCP (fixed meals) Profitability Image and trustStandardisationMarketing Product/market dev.Milk quality Food safety TraderFarmerRetailProcessorFarmerProcessorFood serviceCase Issue InitiatorStarting points開始點(diǎn)Canada, November 1999VALUE CHAIN DEVELOPMENT價值鏈發(fā)展 Planning計劃 Execution執(zhí)行 Control控制Chain management鏈管理 Links needed 需要鏈接 Functions, positions, interests功能 ,位置 ,興趣 Strategy and objectives策略和目標(biāo)Chain formation鏈形成 Harmonisation business activities 協(xié)調(diào)商業(yè)活動 Marketing, logistics, IT, quality市場 ,后勤 ,信息技術(shù) ,質(zhì)量Chain (re)design鏈設(shè)計 Comaking 一同制造 Vertical integration 垂直統(tǒng)一管理 Supportive bodies 支持團(tuán)體 Strategic alliances 策略聯(lián)盟Chain anisation鏈組織Canada, November 1999CHAIN COMPETENCE: A STRATEGIC SUCCESS FACTOR鏈競爭 :策略成功因素Knowledge about chainsChain strategyChain formingChain anisationChain designChain managementPartnershippingKnowledge within chainsChain marketingLogisticQuality controlInformation flowAdded ValueTechnologyIntegrationCanada, November 1999CHAIN MANAGEMENT MODEL鏈管理模型1. Chain initiator2. Chain strategy3. Management chain members4. Management chain resources5. Management chain process6. Valuation endmarkets7. Valuation chain members8. Valuation society9. Chain resultBest of Class4 yearsCooperation2 yearsCurrentsituationCanada, November 1999VALUE CHAIN DEVELOPMENT價值鏈發(fā)展Realisation Improvement potential 5 yearsIntegral chain careConsumer orientationEfficiency in informationCategory managementCustomer satisfactionNumber of new productneutral improvement strong improvementResults vertical coordination (40 projects)
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