【正文】
新信息技術(shù) 知識(shí) marketing and branding。概念和規(guī)則領(lǐng)導(dǎo)作用 translating consumer wishes。 消費(fèi)者滿足 process oriented business operations. 加工導(dǎo)向商業(yè)運(yùn)行Knowledge tracking and tracing, logistic concepts。鏈消息和鏈質(zhì)量系統(tǒng) contract forming, price setting and business strategy. 合同形成 ,價(jià)格設(shè)定和商業(yè)策略 33CONSEQUENCES結(jié)果Role: anising in stead of following the chain。 從貿(mào)易商到財(cái)政 ,后勤和信息的組織者作用 from information protection to information sharing. 從信息保護(hù)到信息共享Attitude: from high margins to continuity。 從交易導(dǎo)向到長(zhǎng)期伙伴關(guān)系態(tài)度 new forms of horizontal cooperation。 銷售確定性 improved price/performance rate。改善的效益每購(gòu)物層平方米 strengthening of quality image。慢慢來(lái)Chain performance measurements。專業(yè)化分銷Chain munication。Background, Methods and Management Principles背景,方法和管理原則July 2023 2023年 7月VALUE CHAIN WORKSHOP價(jià)值鏈討論會(huì)Canada, November 1999WORKSHOP OBJECTIVES討論會(huì)目標(biāo)To develop deeper understanding of value chains in the global food system發(fā)展對(duì)于在全球食品系統(tǒng)中價(jià)值鏈的更深層的理解To address value chain project design and formation從事價(jià)值鏈計(jì)劃的設(shè)計(jì)和形成To develop value chain program and project management skills發(fā)展價(jià)值鏈項(xiàng)目和計(jì)劃管理技術(shù)Canada, November 1999CONTENT內(nèi)容 Part 1: General introduction on value chain development 部分 1:總體介紹價(jià)值鏈發(fā)展 Part 2: Principles of value chain project development 部分 2:價(jià)值鏈計(jì)劃發(fā)展原理 Part 3: Cases and critical success factors 部分 3: 案例和重要成功因素Canada, November 1999PART 1GENERAL INTRODUCTION ON VALUE CHAIN DEVELOPMENT部分 1:總體介紹價(jià)值鏈發(fā)展Canada, November 1999CHANGES IN THE GLOBAL FOOD SYSTEM全球食品系統(tǒng)的改變Mass individualisationReaction industryconcentrationadded valueinternationalisationnew technologycooperationFundamental shiftspluriform consumersconsumer drivenmarket accessindustry responsibilitysustainable solutionsChain reversalCanada, November 1999consumertradeproducerconsumerretailPresent? market pull? long term? chain orientedPast? product push? short term? linkage orientedtradeproducerretail ChainreversalCHANGES IN THE GLOBAL FOOD SYSTEMCanada, November 1999CHANGES IN THE GLOBAL FOOD SYSTEMChanging structureproductionprod