【文章內(nèi)容簡介】 ng, market, high effect is good. High quality customer service. Environmental protection material. 良好的營銷能力為產(chǎn)品的銷售奠定了堅實的基礎(chǔ)，好的銷路決定企業(yè)未來的發(fā)展，本公司擁有一流的銷售團(tuán)隊，銷路一直很穩(wěn)定。 良好的財務(wù)來源為原料采購、發(fā)布廣告等提供了源源不斷的能量，有助于公司形成規(guī)?；l(fā)展。 管理團(tuán)隊的專業(yè)化是公司發(fā)展的不竭動力，對于公司的體制、規(guī)范的形成大有裨益。 本公司產(chǎn)品因銷路穩(wěn)定，故意形成規(guī)?；拇笈可a(chǎn)，又勞動力資源充足，所以具備一定的成本優(yōu)勢。 6強勢廣告 由于互聯(lián)網(wǎng)的高速發(fā)展與普及，我公司選擇在網(wǎng)頁發(fā)布廣告，瀏覽量高、效果好。 7優(yōu)質(zhì)客戶服務(wù) ●Weaknesses 劣勢1. Financial arrangement is not very reasonable. There is enough funds, but the turnover funds, technology research and development input is not enough. 2．lack of technical talents We are lack of technical talents . Our products are lack of firststage technology. A lot of advanced technology is imported from Japan . Our product update is a bit slow.3. For some products, the quality is at the level (some raw materials) which are not really required by the market. It limits the decline of production cost.4. Some devices, sometimes fail in the process of production. They increase the cost of production. So some old devices need to be updated. 1. 資金安排還不夠合理雖然有足夠的資金，但是流動資金不足。技術(shù)研發(fā)的投入不足。我公司的技術(shù)人才是非常缺乏的。我們的產(chǎn)品缺乏世界上一流的技術(shù)。這樣就導(dǎo)致了公司的最先進(jìn)技術(shù)來自從日本進(jìn)口。這樣也導(dǎo)致了公司產(chǎn)品的更新?lián)Q代有些緩慢。對于有些產(chǎn)品，有些質(zhì)量層次的產(chǎn)品在原料的選取上過高，實際上市場的要求并沒有那么高。這樣就影響力我公司生產(chǎn)成本的降低。有些設(shè)備比較陳舊，有時會在生產(chǎn)過程中出現(xiàn)問題。這樣就增加了公司的生產(chǎn)成本。因此，一些陳舊的設(shè)備有待更新。●Opportunities 機會l The market situation1 Chinese toys, plastic products including plush toys, electronic toys, children39。s car wooden toys, etc, which plush toys and children39。s car is the most popular. China39。s toy exports has bee a pillar industry of light2 Domestic enterprise production toy manufacturers of petition, is mainly focused on cheap products. Cheap price, although in the toy, but has an absolute advantage because of its product quality and safety are bad, and a very low degree of the original product patent infringement. Most large shopping mall medium and sale are prohibited such products.3. Chinese toy exports of large, but its export seven percent more toys belong to processing or the processing, namely for the overseas brand jobs, and lack of brand thoughts.4 Plush toy materials are simple, safe environmental restrictions than other kinds of toys. European Union in August 2005, and the directive tax return to the Eu fee, electronic, electric toy exports cost increased by 15% or so, but so fluffy toys basic not affected.1中國玩具產(chǎn)品包括、塑膠玩具、電子玩具、木制玩具、兒童汽車等，其中又以毛絨玩具和兒童汽車最為暢銷。中國玩具出口已經(jīng)成為輕工業(yè)的一大支柱產(chǎn)業(yè)。2 國內(nèi)企業(yè)所生產(chǎn)的玩具制造商的競爭，主要是集中在中低檔產(chǎn)品方面。低檔玩具雖然在價格方面占有絕對優(yōu)勢，但因其產(chǎn)品大多品質(zhì)差劣，安全程度甚低，而且侵犯原創(chuàng)產(chǎn)品的專利權(quán)。大部分中型和大型購物商場均禁止發(fā)售此類產(chǎn)品。3中國玩具的出口量很大，但其出口的七成以上玩具都屬于來料加工或來樣加工，即為國外品牌打工，缺乏品牌思想。毛絨玩具所用材料簡單，受安全環(huán)保方面的限制較其他種類的玩具少。歐盟于2005年8月13日起實施《報廢電子電氣設(shè)備指令》征收回收費，輸往歐盟的電子、電動玩具出口成本因此增加15%左右，但毛絨玩具基本不受影。l The market characteristicsPlush products has just children39。s toys hand, its main consumers have obvious by adult children or teens, they buy steering group after some as gifts, some fundamental is of interest to buy back home.Plush toy, but its function of its function of adornment also more and more prominent, for example, it is contemporary household adornment, a pair of shoes favored , a fluffy wool cushion for leaning on, a stuffed bear, they bee modern decoration, a new family theme and the way. For example, the latest rise again, to car decoration, car rearview mirror was pooh hug, gear was controlled, snoopy car full of cat dropped after the dog, he even placed glass shelf, mobile phones, and shade are plush toys occupied, plush products has bee the mainstream of car decoration products.毛絨產(chǎn)品已不僅僅只是小孩子手中的玩具，它的主要消費群已經(jīng)明顯由兒童或青少年轉(zhuǎn)向成人群體，他們購買后有的作為禮品，有的根本就是出于興趣買回家玩。毛絨除了它的玩具功能，它的裝飾功能也越來越突出，比如說，它被現(xiàn)代家居裝飾所青睞，一雙毛絨托鞋，一個毛絨靠墊，一只毛絨小熊，它們成為現(xiàn)代人裝飾家庭的一種新的主題和方式。再比如說，最新興起的“車飾”，往車?yán)锟慈?，后視鏡被維尼熊擁抱著，檔位被史努比把持著，后車窗趴滿了貓貓狗狗，就連放置水杯的架子、手機座，以及遮陽板都被毛絨玩具占領(lǐng)了，毛絨產(chǎn)品已成為車內(nèi)裝飾的主流用品?！馮hreats 威脅1. The cost of production increase: 1 market toy production raw material price rise ceaselessly 2 China cheap labor price increase2. The demand of market instability: from the macro environment view, is now at China toy industry changes, grand development of times, in the current financial crisis situation understanding situation control the direction and the toy industry by the influence and the future development trend of shall be informative analysis, whether for the longterm development of China toy industry, or to the toy industry in concrete work of breakthrough has a positive guidance.3. Toy industry openness of first to higher, domestic manufacturers more, fierce petition: because our domestic relative production cost is low, the manufacturer in international market more, import and export petition is intense, and caused the difficulty of bigdomestic sales.4. The creative product demanded by the market is on the rise.：（1）市場上玩具生產(chǎn)原材料的價格的不斷提高（2）中國廉價勞動力的價格提高：從宏觀環(huán)境來看，目前正值中國玩具行業(yè)大變革、大發(fā)展的時代，在當(dāng)前金融危機的局勢下認(rèn)識局勢掌控方向，對玩具行業(yè)所受到的影響和未來的發(fā)展態(tài)勢予以翔實的剖析，無論是對于中國玩具行業(yè)的長遠(yuǎn)發(fā)展，還是對玩具行業(yè)在具體工作中的突破都具有積極的指導(dǎo)作用。3. 玩具行業(yè)的開放程度先對較高，國內(nèi)生產(chǎn)廠商較多，競爭激烈：由于我國國內(nèi)相對生產(chǎn)成本較國際市場低，生產(chǎn)廠商較多，造成進(jìn)出口競爭激烈，以及國內(nèi)銷售的難度大。l Matching strengths to opportunities/converting weaknesses and threats1. More people into this industry, may have two results, one kind is to enter the person is very strong, survive, and defeated the many petitors, and thus, the enterprise a lot less petitors. This is another case, enter the person is not strong, soon had to quit.2. Technology lack not allow to ignore. The enterprise should take action earlier than our petitors in cultivating talents and technology research and development input some more money, sending enterprise backbone personnel to study abroad, and based on this, develop their own new technology. those ageing equipment renewal and increase the production efficiency.4．the funding, should be good control of operating costs, planning, pletes the purchasing strategy replenish one39。s budget, multiparty pare prices, to purchase management process of cost control, adjust good turnover rate, as far as possible to avoid pressure goods. To seasonal