【文章內(nèi)容簡介】 .................................21III / 64　 玉山勝境區(qū) ............................................................................................................................................21　 景區(qū)范圍 .........................................................................................................................................21　 開發(fā)定位 .........................................................................................................................................21　 概念規(guī)劃 .........................................................................................................................................21　 農(nóng)林體驗(yàn)區(qū) ............................................................................................................................................21　 景區(qū)范圍 .........................................................................................................................................21　 開發(fā)定位 .........................................................................................................................................21　 概念規(guī)劃 .........................................................................................................................................21　蟹道—— 專題特色區(qū) ............................................................................................................................22　 景區(qū)范圍 .........................................................................................................................................22　 開發(fā)定位 .........................................................................................................................................22　 概念規(guī)劃 .........................................................................................................................................229 旅游線路規(guī)劃和重大項(xiàng)目策劃 ..........................................................................................................22　 旅游線路規(guī)劃 ........................................................................................................................................22　 旅游項(xiàng)目策劃 ........................................................................................................................................23　 旅游項(xiàng)目策劃原則 .........................................................................................................................23　重大項(xiàng)目策劃—— 農(nóng)林新體驗(yàn) .....................................................................................................2310 旅游度假市場營銷策略 ........................................................................................................................24　 目標(biāo)市場定位 ......................................................................................................................................24　 形象定位 ..............................................................................................................................................24　 價(jià)格策略 ..............................................................................................................................................25　 價(jià)位適中，符合大眾需求 ...........................................................................................................25　 采用靈活的價(jià)格機(jī)制 ...................................................................................................................25　 利用價(jià)格杠桿 ...............................................................................................................................25　 旅游營銷的公關(guān)和廣告策劃 ..............................................................................................................25　 公關(guān)和廣告活動的目標(biāo) ...............................................................................................................25　 公關(guān)和廣告活動的運(yùn)用 ...............................................................................................................25　 銷售渠道 ..............................................................................................................................................2611 旅游度假區(qū)配套設(shè)施規(guī)劃 ...................................................................................................................26　 旅游服務(wù)設(shè)施規(guī)劃 ..............................................................................................................................26　 道路交通規(guī)劃 ......................................................................................................................................26　 對外交通規(guī)劃 ...............................................................................................................................26　 度假區(qū)內(nèi)部道路規(guī)劃 ...................................................................................................................27　 綠化系統(tǒng)規(guī)劃 ......................................................................................................................................27　 河（湖）網(wǎng)規(guī)劃 ..................................................................................................................................27　 給水規(guī)劃 ..............................................................................................................................................27　 排水規(guī)劃 ..............................................................................................................................................27　 供電規(guī)劃 ..............................................................................................................................................28　 郵電通訊規(guī)劃 ......................................................................................................................................28IV / 64　 環(huán)衛(wèi)設(shè)施規(guī)劃 ......................................................................................................................................28　 環(huán)境保護(hù)規(guī)劃 ....................................................................................................................................28　 防災(zāi)規(guī)劃 .........................................................................