【正文】 .........................................................................................178 旅游度假區(qū)功能布局規(guī)劃 ...................................................................................................................18　 生態(tài)保護區(qū) ............................................................................................................................................18　 景區(qū)范圍 .........................................................................................................................................18　 開發(fā)定位 .........................................................................................................................................18　 概念規(guī)劃 .........................................................................................................................................18　 文化療養(yǎng)區(qū) ............................................................................................................................................19　 景區(qū)范圍 .........................................................................................................................................19　 開發(fā)定位 .........................................................................................................................................19　 概念規(guī)劃 .........................................................................................................................................19　 濱水康體休閑區(qū) ....................................................................................................................................20　 景區(qū)范圍 .........................................................................................................................................20　 開發(fā)定位 .........................................................................................................................................20　 概念規(guī)劃 .........................................................................................................................................20　 娛樂中心區(qū) ............................................................................................................................................20　 景區(qū)范圍 .........................................................................................................................................20　 開發(fā)定位 .........................................................................................................................................20　 概念規(guī)劃 .........................................................................................................................................21III / 64　 玉山勝境區(qū) ............................................................................................................................................21　 景區(qū)范圍 .........................................................................................................................................21　 開發(fā)定位 .........................................................................................................................................21　 概念規(guī)劃 .........................................................................................................................................21　 農(nóng)林體驗區(qū) ............................................................................................................................................21　 景區(qū)范圍 .........................................................................................................................................21　 開發(fā)定位 .........................................................................................................................................21　 概念規(guī)劃 .........................................................................................................................................21　蟹道—— 專題特色區(qū) ............................................................................................................................22　 景區(qū)范圍 .........................................................................................................................................22　 開發(fā)定位 .........................................................................................................................................22　 概念規(guī)劃 .........................................................................................................................................229 旅游線路規(guī)劃和重大項目策劃 ..........................................................................................................22　 旅游線路規(guī)劃 ........................................................................................................................................22　 旅游項目策劃 ........................................................................................................................................23　 旅游項目策劃原則 .........................................................................................................................23　重大項目策劃—— 農(nóng)林新體驗 .....................................................................................................2310 旅游度假市場營銷策略 ........................................................................................................................24　 目標市場定位 ......................................................................................................................................24　 形象定位 ..............................................................................................................................................24　 價格策略 ..............................................................................................................................................25　 價位適中，符合大眾需求 ...........................................................................................................25　 采用靈活的價格機制 ...................................................................................................................25　 利用價格杠桿 ........................................................................