【文章內(nèi)容簡介】 012家用空調(diào)市場占有率提升到9%印度藍星公司近日宣布其2012財年的家用空調(diào)銷量目標為27萬臺，以達到計劃9%的市場份額。公司本財年家用空調(diào)銷量目標19萬臺，銷售重點瞄準孟買，德黑蘭，加爾各答等較大的市場，目前市場份額4%。此外，今年將投資2億盧比（美元）于廣告宣傳，并且有意在印度西邊或南邊新建其第6制造工廠。Airconditioning and mercial refrigeration major Blue Star is eyeing a nine percent market share in room airconditioning segment by selling 270,000 units of airconditioners in FY12, a top executive of the pany said Monday.We target to sell about 190,000 units of airconditioners in room airconditioning segment this fiscal. Now our market share in the segment is four percent, said B. Thiagarajan, president, airconditioning and refrigeration product group, Blue Star. He was talking to reporters at a press meet here on the occasion of announcing the pany39。s foray into the room airconditioning segment. Informing that currently Blue Star had a portfolio of 35 models of airconditioners, he said it would launch another 15 models next fiscal. We will invest crore in a few months for advertisement, in which crore will be spent on the ing cricket world cup he added. Stating that now the pany has five manufacturing units in India, he said: Our ambition is to set up a new manufacturing unit some where in south or west (India). Blue Star will focus on large markets like Delhi, Mumbai and Kolkata to sell room airconditioners, Thiagarajan added. 【返回目錄】Slovenia’s Gorenje To Set up Washer/Drier Assembly Line in Serbia’s Zajecar斯諾文尼亞Gorenje在Serbia洗干衣機生產(chǎn)線斯諾文尼亞家電制造商Gorenje近日宣布計劃將在東塞爾維亞Zajecar地區(qū)組建一條洗、干衣機組裝線，同時公司表示出于經(jīng)濟考慮,有可能將其斯諾文尼亞Sostanj的洗衣機塑料件制造工廠也遷往塞爾維亞，屆時將會從現(xiàn)有132名員工中裁員50名，但并未表示新廠是否也會遷到Zajecar。Zajecar工廠將于12個月內(nèi)開始運作，初期投資達290萬歐元（397萬美元）。Gorenje公司表示現(xiàn)今所有的洗干衣機生產(chǎn)仍將在斯諾文尼亞的Velenje母工廠進行，而Zajecar的生產(chǎn)線則主要針對塞爾維亞和其他東歐國家的產(chǎn)品銷售，以充分利用當?shù)氐某杀緝?yōu)勢以及巴爾干地區(qū)和俄羅斯等國家的貿(mào)易協(xié)定。BELGRADE (Serbia), January 24 (SeeNews) Slovenian home appliances maker Gorenje (LJE:GRVG) said on Monday it plans to set up an assembly line for washers and driers in Zajecar, in eastern Serbia. The pany also said in a filing with the Ljubljana bourse that it plans to relocate to Serbia the production of plastic wash basins from its Sostanj plant in Slovenia as manufacturing operations there are no longer economically viable.It was not immediately clear if the Serbian wash basins production unit will also be set up in Zajecar. Gorenje said it will launch the planned business operations in Zajecar within 12 months from the signing of the relevant binding contracts. The initial investment is planned at approximately million euro ($ million), the pany said, not specifying if the figure covers only the assembly line or possibly the planned plastic wash basins unit as well. Gorenje believes that it will sign the agreement on its investment in Zajecar with the Serbian government and the city of Zajecar by the end of January, the statement said. All washing machines and driers will still be manufactured at the parent pany plant in Velenje, in Slovenia, the statement said, adding that the assembly of appliances bound for sale in Serbia and some Eastern European countries will take place in Zajecar.The assembly in Serbia will allow Gorenje to reap the advantages of a free trade agreement that the Balkan country has with Russia and some other countries in the region. As a result, Gorenje will boost their sales in these markets which are highly important for the Group39。s profitability. Moreover, the Zajecar investment will thus positively affect the output of washing machines and dishwashers at the Velenje plant, allowing the pany to maintain the jobs at the parent pany location the statement said.The Zajecar plex that will house Gorenje39。s manufacturing operations prises two production halls with a total area of 18,000 square metres on a 14hectare property. The relocation of the wash basins production will reduce the number of employees in Sostanj to about 50 from the current 132. The layoffs are likely to take place in the second half of 2011.The Zajecar location also offers possibilities for manufacturing ponents and expanding the group39。s activities in the field of ecology, consistent with the pany39。s strategic plan to bee the leading provider of prehensive waste management services in Southeastern Europe, the statement said. Gorenje already has operations at two other locations in Serbia: a refrigeration appliance plant in Valjevo, and a water heater plant at the manufacturing plex in Stara Pazova. The decision to invest in the Serbian town was adopted in pliance with Gorenje39。s strategic plans which include partial internationalisation of operations, including relocating the production of lowpriced products to lowcost countries while maintaining the production of high valueadded products in Slovenia. Gorenje shares closed flat at euro on Monday. 【返回目錄】零售渠道Best Buy may move to WalMart style prices百思買將轉(zhuǎn)向沃爾瑪‘天天平價’式的定價政策世界最大消費電子品零售商百思買可能減少使用戰(zhàn)術(shù)性降價，而采取更直接的類似于沃爾瑪‘天天平價’的銷售策略。百思買近年銷售增長緩慢，據(jù)Bloomberg公司預計，%到503億美元，將是百思買至少10年以來最慢的增長速度。但是百思買的新降價政策效果如何還有待觀望。RICHFIELD, Minn. Best Buy, the world39。s largest consumer electronics retailer, may curtail three decades of tactical discounting and move instead to its own version of the everyday prices pioneered by WalMart Stores. With Americans increasingly using smartphones to parison shop, consumers are unwilling to wait for sales if they find better deals elsewhere, said Mike Vitelli, executive vice president and cohead of the North America division. We have to move rapidly in recognizing the transparency of pricing