【文章內(nèi)容簡(jiǎn)介】 ..............73第一節(jié) 家電企業(yè)總體分析 ..................................................................................................................73一、不同規(guī)模企業(yè)數(shù)量集中度 ...............................................................................................................73（一）企業(yè)數(shù)量集中度 .......................................................................................................73（二）資產(chǎn)集中度 ...............................................................................................................74（二）從業(yè)人員集中度 .......................................................................................................74二、不同經(jīng)濟(jì)類型企業(yè)集中度分析 .......................................................................................................75（一）企業(yè)數(shù)量集中度 .......................................................................................................75（二）資產(chǎn)集中度 ...............................................................................................................75（三）從業(yè)人員集中度 .......................................................................................................76三、地區(qū)集中度分析 ...............................................................................................................................76（一）企業(yè)數(shù)量集中度分析 ...............................................................................................76（二）資產(chǎn)集中度分析 .......................................................................................................77（四）從業(yè)人員集中度分析 ...............................................................................................78第二節(jié) 家電企業(yè)盈虧狀況分析 ..........................................................................................................80一、 2022年企業(yè)虧損狀況分析 ...............................................................................................................80（一）不同規(guī)模類型企業(yè)虧損分析 ...................................................................................80（二）不同經(jīng)濟(jì)類型企業(yè)虧損分析 ...................................................................................81（三）不同地區(qū)企業(yè)虧損分析 ...........................................................................................82二、 2022年企業(yè)盈利水平分析 ...............................................................................................................84（一）總體盈利水平分析 ...................................................................................................84（二）不同規(guī)模類型企業(yè)盈利水平分析 ...........................................................................84（三）不同經(jīng)濟(jì)類型企業(yè)盈利水平分析 ...........................................................................85（四）不同地區(qū)企業(yè)盈利水平分析 ...................................................................................85第三節(jié) 家電市場(chǎng)競(jìng)爭(zhēng)結(jié)構(gòu)分析 ............................................................................................................88一、冰箱市場(chǎng)企業(yè)競(jìng)爭(zhēng)結(jié)構(gòu)分析 ...........................................................................................................88（一）電冰箱市場(chǎng)價(jià)格分析 ...............................................................................................88（二）冰箱產(chǎn)品結(jié)構(gòu)分析 ...................................................................................................89二、空調(diào)市場(chǎng)企業(yè)競(jìng)爭(zhēng)結(jié)構(gòu)分析 ...........................................................................................................90（一）品牌占有率 ...............................................................................................................90（二）價(jià)格分析 ...................................................................................................................93（三）產(chǎn)品結(jié)構(gòu)分析 ...........................................................................................................94三、洗衣機(jī)市場(chǎng)企業(yè)競(jìng)爭(zhēng)結(jié)構(gòu)分析 .......................................................................................................95（一）品牌占有率分析 .......................................................................................................95（二）洗衣機(jī)價(jià)格分析 .......................................................................................................97（三）產(chǎn)品結(jié)構(gòu)分析 ...........................................................................................................98四、彩電市場(chǎng)企業(yè)競(jìng)爭(zhēng)結(jié)構(gòu)分析 .........................................................................................................100（一）平板電視市場(chǎng)內(nèi)外銷旺盛 .....................................................................................100（二）LCD TV市場(chǎng)規(guī)模不斷擴(kuò)大，各品牌交替領(lǐng)先 .....................................................102第四節(jié) 家電企業(yè)競(jìng)爭(zhēng)趨勢(shì)分析 ..........................................................................................................104一、冰箱市場(chǎng)競(jìng)爭(zhēng)趨勢(shì)分析 .................................................................................................................104二、洗衣機(jī)市場(chǎng)競(jìng)爭(zhēng)趨勢(shì)分析 .............................................................................................................104三、空調(diào)市場(chǎng)競(jìng)爭(zhēng)趨勢(shì)分析 .................................................................................................................106（一）轉(zhuǎn)型整合加劇，資源整合動(dòng)作頻繁 .....................................................................106（二）強(qiáng)調(diào)實(shí)用性、重視三四級(jí)市場(chǎng)開發(fā) .....................................................................107（三）服務(wù)理念進(jìn)一步提升 .............................................................................................107（四）出口風(fēng)險(xiǎn)加大，國(guó)際化進(jìn)度慢 .............................................................................107（五）渠道爭(zhēng)霸賽加劇 .....................................................................................................108四、彩電市場(chǎng)競(jìng)爭(zhēng)趨勢(shì)分析 .................................................................................................................108（一）技術(shù)與品質(zhì)競(jìng)爭(zhēng)決定電視市場(chǎng)走向 .....................................................................108（二）廠家重視高清晰 .....................................................................................................109（三）大屏、平板市場(chǎng)爭(zhēng)奪激烈 .....................................................................................110（四）數(shù)字電視將獲得突破 ..................