激勵技巧大全66(編輯修改稿)
2025-06-10 02:16 本頁面
【文章內(nèi)容簡介】 一個新形態(tài)的代理商――創(chuàng)造杰出的廣告，并且為我們的客戶提供其他的服務與協(xié)助。你必須很清楚地了解這類服務及如何適用于客戶上。The problem in this business is not ideas. We have lots of them. The challenge is to sell ideas.我們這一行業(yè)的問題并不在于創(chuàng)意。我們有很多的創(chuàng)意，但我們的挑戰(zhàn)是如何將創(chuàng)意銷售給客戶。7. Encourage contributions from all departments7． 鼓勵所有部門一起貢獻Don’t set up artificial barriers.不要樹立一些認為的障礙。We want the creative group…and any other department…to ment on all areas of marketing. We want everyone to feel they can make a contribution to the advertising. And…most important…we want to maintain a healthy balance between account and creative groups. That’s the best atmosphere for creative work.我們希望創(chuàng)意小組iiiiii 及任何部門iiiiii對行銷所有層面提出看法。我們希望每一個人都感覺到自己能對相關廣告有所貢獻。并且iiiiii更重要的一點iiiiii我們希望創(chuàng)意部與業(yè)務部一直維持在一種健康的平衡狀態(tài)。這也就是最佳的創(chuàng)意氣候。But people cannot make contributions unless they are informed and involved. Make it your responsibility to set up briefing for all departments on the total business situation. Then be prepared not to be defensive… but to listen carefully.但是除非人們熟知并參與狀況，否則他們很難有所貢獻。因此你有責任將所有業(yè)務的狀況對所有部門做周全的簡報。然后準備毫無防衛(wèi)的。很仔細的聆聽別人的意見。We are experimenting with a new organization conceptsteams, to capture the energy and cohesion of a new business team. This represents an evolution of the role of the account manager from someone who directs to one who leads. A more rewarding role, I am convinced.我們正在嘗試一種西年的組織概念――小組團隊，去結合一個團隊并發(fā)揮其潛在的能力。這意味著業(yè)務經(jīng)理角色的演化，將以往指揮的角色轉變?yōu)轭I導的方式。我相信這是一個令人比較有收獲的角色。8. Push your job. Don’t let it push you.8． 推動你的工作，不要讓工作來推動你。Develop a sense of urgency. Beat deadlines…don’t just meet them.培養(yǎng)一種緊急的意識，超越期限日iiiiii 而不只是準時而已。Learn how to handle paper quickly and efficiently. Don’t let pile up on you. 學習快速而有效的處理文件，不要讓他們堆積如山。Initiate and anticipate. Don’t just react to problems. You might aim to send at least one idea to your client every week.主動創(chuàng)新并且預期事情。不要只是對問題產(chǎn)生反應。你應該立定目標每個星期至少提供給客戶一個創(chuàng)意。Take control.控制每件事9. Make your boss’ job easier9．減輕你上司的工作負擔Search for ways to reduce his or her workload not add to it.尋求方法減輕上司的工作量iiiiii 而不是增加其工作量。It’s easy to ask your boss to do your thinking, but YOU must cope with problems and develop solutions. Some day you will be grateful when people you’ve worked with and trained demonstrate they can do this.求助于上司幫你思考問題是相當容易的，但是你必須學著去面對問題并且想辦法去解決處理。有一天當那些一起和你共事過以及你曾予以訓練的人都表現(xiàn)出可以獨擋一面時，你會覺得非常欣慰。And remember ask for more to do. It shows you can handle your job (and get your boss promoted).并且請謹記――要求做更多的工作，如此顯示你能處理好自己的工作（并且使上司獲得升遷）。10. Learn how to write well10. 學習如何寫得更好Writing is not something you are born with. It can and must be learned.書寫能力并非與生俱來的，它可以――而且必須――從學習中得來。Every piece that es from your office whether it goes inside the agency or outside must be edited. Clear, concise writing. No jargon or abbreviations, or misspellings, or bad grammar. I judge a person’s thinking and professionalism on the basis of their writing. So be—prepared…I’m ready to judge you on any piece of paper that happens to e across my desk.每一件從你那里出來的文件――不論它是在公司內(nèi)部使用或是要送出公司外――都必須謹慎編寫。清楚并且簡潔的書寫。沒有術語――或者縮寫，或者錯別字，或者拙劣的文法。我判斷一個人的思路及專業(yè)的基礎在于其書面工作，所以――請準備iiiiii 我隨時都要針對你傳送到我這兒的文件予以評斷。11. Be a builder 11 做一名建造者 New business is your business.爭取新業(yè)務是你的責任。That es from doing a terrific job on your current clients. Your client will eventually move on, to another division or another pany, and should leave with the impression of O amp。M as the best agency. Treat every project as a new business presentation.而這些是來自于對目前客戶工作
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